Develop a Brand Voice
When you are building your brand with the help of social media, it is easy to get lost in the midst of other brands in your niche. The key is to let your message be heard and stand out from the rest. How people perceive you online should resonate with them, and be as unique …
Your USP Goes Hand in Hand with Building Brand Awareness
What if there was a way to differentiate to your brand followers and clients why they should choose your products and/or services more than your competitors? That is exactly what a unique selling proposition (USP) can do for your business – it conveys how you are different from everyone else in your niche.
Once an …
Build Your Brand Trust on Social Media
Where does your business rate on the consumer trust meter for your brand on social media?
According to a study by market researcher, Ipsos, 38% of people have recommended a brand they “like” or follow on a social network. Word-of-mouth recommendations have become the norm for brand followers. Nielson reports that more than 90% of …
Build Your Brand with the Power of Consistency
What’s the most powerful marketing tool these days to build your brand?
It’s consistency. The power of a consistent message about who you are, what you do and what makes you unique is important in everything you do and every place you appear – your website, social media, right down to your business cards.
The …
Why Visual Content Is Important For Personal Branding
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.
Visual content marketing is a way for your brand to present unique …
Klout as a Personal Brand Builder
When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?
Wikipedia defines Klout as: “…a website …