What if there was a way to differentiate to your brand followers and clients why they should choose your products and/or services more than your competitors? That is exactly what a unique selling proposition (USP) can do for your business – it conveys how you are different from everyone else in your niche.
Once an individual or brand has established value for its customers’ via word of mouth soon follows. A Nielson report shows us that more than 90% of consumers make purchases based on trusted recommendations, mainly from social media outlets. Focus on meeting the needs of your potential clients, and make your brand stand out as something special.
What makes a good USP?
In order to make your brand successful, the USP must be compelling and creative. The goal is to have your name stand out and be remembered. There are three elements that can make this ‘stick’ in the minds of potential clients.
1. Make your proposition so enticing that people will recognize it as something they cannot live without, such as making their life easier or solving a problem.
2. Create a memorable USP that will be the first thing people think of when they search for a product or service.
3. Get close to the emotions of buyers. What do they desire? What makes them fearful or anxious? What are they frustrated about?
Even in the midst of fierce competition you can make your brand stand out from the rest with a creative USP that meets people’s needs. Many businesses do not use this powerful tool in their marketing, which can most likely lead to failure. The key to success is to deliver on what is promised, and create a message that you can build on over time before executing it.
