Personal Branding Interview: Lowell Heddings
Today, I spoke with Lowell Heddings, who is better known online as the How-To Geek and is a part-time writer for Lifehacker. In this interview, Lowell talks about his blog, the significance of being a geek in social media, and why personal branding is important to him.
You started the website How-To Geek back in…Personal Branding Interview: Debra Benton
Today, I spoke to Debra Benton, who is a speaker, consultant and author of the new book CEO Material: How to Be a Leader in Any Organization. In this interview, Debra talks about how you should view yourself, how to stand out as a leader, what leadership mistakes people make and the possibilities of demonstrating …
Personal Branding Interview: Dave Lakhani
Today, I spoke with Dave Lakhani, who is the author of How To Sell When Nobody’s Buying. In this interview, he talks about how selling has changed in the past few years, what social media means for selling, what personal branding has to do with selling and more.
How has selling changed in the past…REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Personal Branding Interview: Hugh MacLeod
Today, I spoke with Hugh MacLeod, who is a cartoonist and the author of Ignore Everybody. In this interview, Hugh briefly talks about his new book, how he got started drawing on the back of business cards, some creativity tips and how to inspire people with your ideas.
Hugh, can you explain the title of…6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert
If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me. Whenever someone has a question about social media or requests some strategic guidance, …
Personal Branding Interview: Scott Anthony
Today, I spoke to Scott Anthony, who is president of Innosight and the author of The Silver Lining: An Innovation Playbook for Uncertain Times. In this interview, Scott talks about how companies can stay afloat today despite the economy, why companies need to stop some innovation efforts, some thoughts and tips on personal reinvention and …
Personal Branding Interview: Jason Alba
Today, I spoke to Jason Alba, who is a good friend of mine and one of the first bloggers I met when I started out a few years ago. Jason is the founder of JibberJobber.com, as well as the author of two books, a DVD and various other projects. In this interview, Jason tells us …
Personal Branding For Dummies
Many people aren’t able to construct a blog, website or even manage basics of online branding because they feel like they lack technical skills. In almost every presentation I give, at least one person asks me “what if you don’t know how to create a website or blog.” Today, I want to explore ways in …
Personal Branding Interview: Alaina Love
Today, I spoke to Alaina Love, who is a consultant, speaker and author of The Purpose Linked Organization. In this interview, Alaina talks about what people want in an employer, why having a sense of purpose at work matters, how managers build top talent and much more.
From the applicant perspective, what do most people…