Brand-building in 18 Minutes – Lessons from TED.com
If you’re interested in writing and marketing a book to build your personal brand, you should spend a little time each week at www.TED.com. There are over 700 free videos you can watch, analyze, and learn from.
The lessons you can learn at TED.com can help you become a better writer and presenter, essential skills …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
How to Make Your Personal Branding Messages Resonate
The best way to ensure your personal branding message gets through to your clients, co-workers, and prospects is to fully engage them, so that your ideas resonate – or are in perfect sync – with them.
Resonate is also the title of a new book from Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences.…
Visual Thinking for Personal Branding Success
Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.
Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …
Make Your Book Title and Brand Easy to Remember
Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember. It’s something I think of every time I hear local classical music FM radio station promote their Mozart Block at 9:00.…
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
Prepare a Vision Statement for Your Nonfiction Book
A vision statement is the best way to convert your desire to write a personal brand-building book into a commitment to write a book to build your brand.
A vision statement is a short, 1 to 3-page document that describes the book you want to write and use as the foundation for your personal brand.…
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Are You “Paralyzed by Potential?” Get Over It!
Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book.
When you’re trapped by potential, you never …
Lessons From a Year of Personal Branding Blog Posts
I’d like to share some of the lessons I’ve learned from a year of posting on Dan’s Personal Branding blog.
A little over a year ago, on August 5, 2009, I posted my first post, the 11 Biggest Mistakes Made by First-Time Authors.
My goal in sharing the following is to encourage you to post …