Author: Katie Konrath

Katie works with Fortune 500 companies to help them generate new ideas based on consumer insights at leading innovation company www.IdeasToGo.com. She’s worked with creativity guru Edward de Bono and uncovered new ideas across North America and Europe. Prior to that, she earned a Masters degree in Creativity and Innovation from the Institute for the Design and Development of Thinking in Malta, was certified as a Lateral Thinking trainer, and studied at the TRIZ Institute in St Petersburg, Russia. She writes the leading innovation blog, GetFreshMinds.com.
Brand Yourself AsFuturesJob SearchLifestyle & Habit BuildingRecruitmentRelationships & Personal Growth

Brand Yourself for the Job You Want in Three Years

Personal branding is a pretty hot topic right now. With such an unstable job market, a lot of people are starting to think about the image they’re projecting to the world. Job seekers especially are doing everything they can to make their personal brand as impressive as possible.

Since you’re reading this blog, you’re probably …

Brand Identity & Self-DiscoveryBrand Yourself AsLifestyle & Habit BuildingRelationships & Personal GrowthReputation Management

Do You Know Your Audience?

A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.

“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”

His response showed that …