5 Rules for Maintaining Your Brand Once You Have the Job
You’ve worked hard to build your brand in order to land a job. Now you have a job (yay!), so what happens to your brand? Does it get consumed by your employer, or should you continue to develop it?
1. Devote XX amount of time each week to your brand.Just like before you landed …
How I Built My Brand and You Can, Too
Chances are, unless you knew me personally, you’d never heard of me until September 2008 at the earliest. That’s when I became Examiner.com’s national entry-level careers columnist, even though I’ve been in the career space since 2002.
Between then and Spring 2009, I subscribed and unsubscribed to this very blog, as the importance of personal …
Does Your Brand Match Your Potential Employer’s?
Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.
While personal branding has been a career strategy for a while now, employer …
A Little Thank You Goes a Long Way
I’ve said it before and I’ll say it again: I’ve never hired a candidate who didn’t send a thank you note after our interview. As a hiring manager, it’s just one simple way to compare my top candidates. If I have an open position and two of the candidates are evenly matched skill-wise but only …
What’s in a Brand Name?
I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her résumé – Nikki, the name she’s built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell …
Is Your Brand Guilty by Association?
I got in trouble quite a bit growing up, but not necessarily for misdeeds I had actually committed. My parents were firm believers in “guilty by association”—guilty for just being present when something went wrong.
As social media becomes more ubiquitous, I bet your brand is in the same position I was all those years …
Twitter Introduces New Personal Branding Tool: Lists
Within days of introducing Twitter lists into public beta, an estimated 6.5 million lists have already been created. This begs the question, which Dan Schawbel asked on Nov. 1, does it matter how many times you’re listed?
As of this writing, I am on 96 lists. Impressive, right? Perhaps, if they were all in line …