Setting Goals and Your Personal Brand
I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!)
When I reached …
5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…HOW TO: Write Your 60-Second Elevator Pitch
Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you’re networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.)
Who are you?This is the first question …
Establishing Your Personal Brand on Niche Social Networks
Have an expertise? There’s a social network for that.
There’s a lot of hype around the “Big 3” – Twitter, Facebook and LinkedIn. But what about niche social networks?
If you’re an expert in it, there’s a social network for it
From shopping (Kaboodle) to knitting (Ravelry) to movies (Flixster) and everything in between, there’s …
20 Ways to Give to Enhance Your Personal Brand
Giving is on my mind lately, with the tragedy still unfolding in Haiti. Rob Key, CEO of social media marketing and communications agency Converseon, says you should “lead with altruism” and “come bearing gifts.” He’s referring to the use of social media by businesses, but I think the same rules should be applied when creating …
5-Steps for Creating a Social Media Marketing Campaign for Your Brand
I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.
Set goals for your social media marketing campaignWe all know the Internet is a great place to build your personal brand, …
Defining Your Brand via 6 Traits that Make You a Leader
I finished reading Lisa Orrell’s Millennials Into Leadership: The Ultimate Guide for Gen Y’s Aspiring to Be Effective, Respected, Young Leaders at Work this week. Wow! What a great resource for tomorrow’s leaders.
Traits That Make You a Great LeaderIn Millennials Into Leadership, Orrell discusses “defining your brand by documenting the traits that you …
My Top 4 Personal Branding Goals for 2010
I can’t believe it’s already 2010. Not only did we end another year, but we ended another decade. Ten years ago, I didn’t have an established personal brand. But now, in 2010, I’m excited about planning ahead for growing my brand over the next year—and decade.
Plan your work and work your planEveryone knows …
When Do You No Longer Need a Personal Brand?
I wondered about this question when I read Penelope Trunk’s comment on Nicole Crimaldi’s blog, Ms. Career Girl.
I’m 42 years old. I have had a very successful career, and I can be judged on my track record. So I don’t need a personal brand.
So, newsflash, you never hear me writing about my personal …
What You Can Learn About Personal Branding from My Dog
People who know me are often surprised when they find out I own a Rottweiler-Australian Cattle Dog mix, Mackenzie. Although you’ve probably never heard of an Australian Cattle Dog, I’m sure Rottweiler is a familiar name – probably one with which you negatively associate.
And I know everyone says this about their dogs, but Mackenzie …