How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
Why Being A Good Sport Enhances Your Brand
In some areas in your life, you may convince yourself to disregard what others think about you. But, when it comes to your personal brand, the impression you leave on others is one of the most significant decision-makers between success and failure.
There are plenty of ways to ignite positive vibes from your audience. Alternatively, …
Choosing The Perfect Avatar For Branding Success
They say a picture speaks a thousand words. The same holds true for your online avatar, the one snapshot you have to illustrate your personal brand.
For those of you envisioning the 3D sci-fi epic, Avatar – I am actually speaking of the image you have chosen to represent your online presence. For example, the …
Handling A Personal Branding Mistake, Inspired By Nicolas Cage
Recently, a student at Toronto’s York University became an Internet sensation during an exchange with a potential employer. When inquiring about an open administrative position, 20-year-old Vanessa Hojda accidentally attached a hilarious yet terrifying photo of Nicolas Cage in lieu of her resume. Then, she blogged about it on her Tumblr, where the post now …
Know Your Network: 3 Personal Brand Musts To Share
From the time we enter college as an undergraduate to the time we retire, we’re taught the importance of building a solid professional network. We send friendly emails to the names printed on business cards we collect at area networking events, and we issue expertise and job updates to former and current co-workers and bosses …
How Traditional Marketing Affects Your Personal Brand
The advancements of technology today are changing the face of innovation as marketing materials are making their transition from paper to a digital presence. With this transformation, is it time to rethink the power — or lack thereof — of traditional marketing techniques when strengthening your personal brand?
Don’t fret, you don’t have to throw …
How To Create A Unified Personal Branding Platform
There are countless ways to build your personal brand, but these facets are merely just single snowflakes expected to melt in your fingertips if they lack the connectivity of a unified personal branding platform.
Your personal branding platform is your raised surface above your competitors allowing you to share your voice and establish leadership. By …
How to Rebrand Yourself After A Career Switch
People choose to switch careers for a variety of reasons. Maybe you were unhappy in your industry, or your job didn’t offer enough flexibility, or you just needed a change. No matter what your reasons, making a career switch can be tricky, especially if you’ve already branded yourself as an expert and professional in an …
Interns: 3 More Ways to Build Your Personal Brand
It’s summertime, which means plenty of college students and recent graduates are taking on summer internships. While internships are a great way to learn essential job-related skills, they can also serve as the perfect opportunity to build your personal brand.
No matter where you’re interning this summer, any position at a company in your desired …
How to Brand Your YouTube Account for Your Job Search
YouTube is the largest video-sharing site on the planet, but it’s often overlooked as a platform on which to build your personal brand. Job seekers carefully craft their Facebook, Twitter, and LinkedIn pages to portray their professional selves, but often they overlook the power of the video.
If employers want to really get a sense …