How Non-Communicators Can Showcase Communication Skills
Unless you work in a communications field (i.e., journalism, public relations, marketing), it can be hard to showcase the oh-so-important communication skills employers look for. You might not have links to hundreds of blog posts you’ve written. For example, graphic designers often have little cause to demonstrate their superior writing skills, yet employers still want …
Spin Negative Publicity Like Princess Kate
Kate Middleton’s most recent tabloid scandal involved pictures of the princess topless on vacation in France with Prince William. First published in the French magazine Closer, the pictures became an instant sensation. Although Closer was ordered to remove the photos, several other magazines — including the Irish magazine Chi and Irish newspaper Irish Star Daily …
3 Personal Branding Lessons from the Presidential Candidates
Personal branding can make or break your chances of professional success. In the court of public opinion, your only chance of winning favor is to have a cohesive brand that others respect. With November 6 less than two months away, the stakes are high–there can only be one winner. For the presidential candidates, success is …
How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
Lessons from Snooki: How to Revamp Your Personal Brand
When done properly, personal branding serves to push individuals from relative obscurity to some degree of notoriety in his or her professional field. Effective personal branders move with the tides of the job market and are masters at reinvention.
Some noteworthy examples of such transformations are evident in no stranger a place than reality television, …
7 Habits of Highly Effective Personal Branders
Personal branding is a critical component of any career. No matter what your occupation, it’s important to create a “stamp” of who you are professionally so others can identify you as a prominent thought leader or trusted expert in your industry. Your skills, personality, and values all tie into your personal brand and help others—particularly, …
The Secret To Strengthening Your Personal Brand
The secret sauce to strengthening a well-developed personal brand is your ability to inspire your audience.
A comparison can be drawn between a successful personal brand and a thriving blog, as both require you to gain a solid following and loyal audience. To be a notable personal brand or blog, it is imperative to provide …
Setting BEST Goals For Your Best Personal Brand
Keeping your personal brand afloat requires maintaining the present and preparing for the future. With that being said – goals come to mind. A personal brand without goals keeps you at a standstill, while one with action-filled goals accelerates you along your career path.
As a working professional, goal setting is a staple in determining …
How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
Why Being A Good Sport Enhances Your Brand
In some areas in your life, you may convince yourself to disregard what others think about you. But, when it comes to your personal brand, the impression you leave on others is one of the most significant decision-makers between success and failure.
There are plenty of ways to ignite positive vibes from your audience. Alternatively, …