BENlabs Wins Marketing Awards
The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a …
The Twitter Rebrand Is A Warning Sign for Marketers
In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …
Is a Huge Fashion Brand About to Take Over AlphaTauri?
Scuderia AlphaTauri, the Formula One team associated with Red Bull, is making headlines once again as rumors circulate about a potential change in its title sponsorship. After a tumultuous season and the replacement of driver Nyck de Vries with Daniel Ricciardo, the team is now looking to secure a new title sponsor for 2024. One …
TweetDeck’s Rebranding: Introducing XPro
In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …
The Growing Importance of Sonic Branding in the World of Marketing
Brands are constantly seeking new ways to stand out and leave a lasting impression on consumers. One strategy that has gained significant traction in recent years is sonic branding. By incorporating strategic sound elements into their brand identity, companies can create a unique and memorable experience for their audience. In this article, we will explore …
Hollywood Strike Leaves Influencers in Limbo
As Hollywood’s screen actors and writers find themselves at odds with major studios in an ongoing strike, a new group of professionals has found themselves caught in the crossfire – influencers. With the rise of social media platforms and the lucrative influencer industry, questions have arisen regarding how the strike will impact these popular internet …
Mastering Virtual Interaction: Amplifying Reach with Webinar Solutions
Today, where physical restrictions and geographic distances no longer limit communication, many businesses and organizations turn to virtual interaction to expand their reach and engage with a wider audience. Webinar solutions have emerged as powerful tools for achieving this goal, enabling seamless and immersive virtual experiences that connect people from around the globe. This article …
Threads Is Coming for Twitter – Here’s What You Need to Know
A new app called Threads has been released by Meta, the parent company of Instagram, in the constantly changing world of social media. This application seeks to overthrow Twitter’s hegemony in the text-based sharing market. Twitter has vowed to sue Meta, as Twitter is not pleased with this new announcement. Let’s investigate this conflict’s specifics …
Influencer Marketing Takes Center Stage at Cannes Lions 2023
Cannes Lions, the prestigious international festival celebrating creativity in advertising and marketing, has always been a platform for industry leaders to showcase their latest campaigns, strategies, and insights. Over the years, the festival has witnessed the rise of media giants and the transformation of the advertising landscape. However, this year, a new phenomenon has taken …
How to Approach New Clients over Email (Sample Email)
Approaching new clients over email can be nerve-wracking. To ensure your first contact is successful, you need to create an engaging and persuasive email that gets the recipient interested in your service or product.
The fact is, each email you craft should be customized to the client, and not just sent en masse. This can …