Airbnb CMO Ditches Performance for Bold Brand Campaigns
Airbnb, the renowned vacation rental app, has undergone a significant transformation in its marketing strategy over the years. This shift has been driven by various factors, including the seismic impact of the Covid-19 pandemic on the travel industry. In this article, we delve into the evolution of Airbnb’s marketing approach, exploring why the company decided …
DTC Beverages and Preppy Branding?
In recent years, preppy style has made a comeback, not only on TikTok and runways but also in the world of consumer packaged goods. This timeless and classic aesthetic, associated with “old money” and “quiet luxury,” has found its way into the branding and packaging of direct-to-consumer (DTC) beverages. With a focus on elements such …
Beginner’s Guide to Building Your Own Brand
Today, it’s almost unheard of to not have your own brand. A brand can be just about anything you set your mind to. However, building your own brand from scratch isn’t as easy as it sounds. It requires planning and forethought to be executed properly, and as a newcomer, you’re not even sure on where …
Skyrocketing Your Brand to Cult Following Fame
In the competitive world of retail, building a cult following is the holy grail for brands. It’s the key to not only surviving but thriving in an ever-evolving marketplace. Cult following refers to a dedicated and passionate fan base that goes above and beyond in supporting and promoting …
IHG’s new budget hotel brand coming soon
In the fiercely competitive hotel industry, the battle for budget-conscious travelers continues to evolve, and IHG Hotels & Resorts is stepping up its game with the unveiling of its latest brand, Garner. Positioned as a midscale hotel brand, Garner aims to redefine value stays by providing guests with …
Are You Considering Taking a Course in Business Management?
Business management encompasses a wide range of fields and occupations, despite common misconceptions to the contrary. This article will help you learn the differences between the different branches of business management and the value each brings to a company, whether you want to enter the field, establish your firm, or improve your personal branding.
What…
The New York Times Unveils New Subway Train Experience
The New York Times, one of the most renowned media organizations in the world, has embarked on a groundbreaking initiative to bring its full suite of products to life in a unique and captivating way. Commuters traveling between Times Square and Grand Central Station in New …
Influencers Help Fossil Fuel Companies Look Green
Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
St. Louis Blues are making a musical statement
The famous St. Louis Blues hockey team has started a new marketing and charitable campaign that pays tribute to the city’s extensive musical history. Titled “Rhythm and Blues,” the campaign seeks to promote and sustain the city’s thriving blues music community. The Blues plan to bring this …