The New York Times Unveils New Subway Train Experience
The New York Times, one of the most renowned media organizations in the world, has embarked on a groundbreaking initiative to bring its full suite of products to life in a unique and captivating way. Commuters traveling between Times Square and Grand Central Station in New …
Influencers Help Fossil Fuel Companies Look Green
Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
St. Louis Blues are making a musical statement
The famous St. Louis Blues hockey team has started a new marketing and charitable campaign that pays tribute to the city’s extensive musical history. Titled “Rhythm and Blues,” the campaign seeks to promote and sustain the city’s thriving blues music community. The Blues plan to bring this …
BENlabs Wins Marketing Awards
The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a …
The Twitter Rebrand Is A Warning Sign for Marketers
In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …
Is a Huge Fashion Brand About to Take Over AlphaTauri?
Scuderia AlphaTauri, the Formula One team associated with Red Bull, is making headlines once again as rumors circulate about a potential change in its title sponsorship. After a tumultuous season and the replacement of driver Nyck de Vries with Daniel Ricciardo, the team is now looking to secure a new title sponsor for 2024. One …
TweetDeck’s Rebranding: Introducing XPro
In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …
The Growing Importance of Sonic Branding in the World of Marketing
Brands are constantly seeking new ways to stand out and leave a lasting impression on consumers. One strategy that has gained significant traction in recent years is sonic branding. By incorporating strategic sound elements into their brand identity, companies can create a unique and memorable experience for their audience. In this article, we will explore …
Hollywood Strike Leaves Influencers in Limbo
As Hollywood’s screen actors and writers find themselves at odds with major studios in an ongoing strike, a new group of professionals has found themselves caught in the crossfire – influencers. With the rise of social media platforms and the lucrative influencer industry, questions have arisen regarding how the strike will impact these popular internet …