Blue Moon’s Brand Update
Craft beer has been steadily gaining popularity over the past decade, with consumers increasingly seeking unique and flavorful beer options. Blue Moon, owned by Molson Coors, has recently announced a brand refresh that aims to boost its mass appeal positioning. This article will delve into the details of Blue Moon’s brand update, its packaging refresh, …
Snapchat: The Next AR Advertising Mogul?
In today’s digital landscape, brands are constantly seeking innovative ways to engage with their target audience. Augmented Reality (AR) has emerged as a powerful tool for marketers, allowing them to create immersive and interactive experiences that captivate consumers. One platform that has revolutionized the use of AR in advertising is Snapchat. With its massive user …
Merrick Garland’s Testimony: Good or Bad for His Brand?
In a recent testimony before the House Judiciary Committee, Attorney General Merrick Garland faced strong criticism from Senator John Kennedy. Kennedy expressed his disappointment with Garland’s handling of the Hunter Biden investigation and accused him of insulting the American people. This article will delve into the details of Kennedy’s scathing remarks and the evidence presented …
Russell Brand Suspended From Monetization
In a recent development, YouTube has suspended comedian and actor Russell Brand from monetizing his channel on the platform. This decision comes in the wake of a joint investigation by British news organizations, which detailed multiple accusations of sexual assault against Mr. Brand. With over 6.6 million subscribers, Mr. Brand’s channel was a significant source …
Linda Boff: Building Her Brand
In the world of marketing, there are few individuals who have made as significant an impact as Linda Boff. Over the past 20 years, Boff has established herself as a leader in the industry, spearheading innovative campaigns and strategies that have transformed the way we think about branding and advertising. Her dedication to preserving the …
Use AI To Improve Your Brand
Being ahead of the curve is essential in the competitive landscape of personal branding in the modern era. Artificial intelligence (AI) is a tool that has the potential to dramatically improve how we relate to and impact our audience. The use of artificial intelligence (AI) in everything from content repurposing to audience analysis can do …
Ice Spice Teams Up With Ben Affleck
In the ever-evolving landscape of branding and marketing, collaborations between celebrities and renowned brands have become increasingly popular. One such exciting collaboration has recently emerged between the sensational musical artist, Ice Spice, and the beloved coffee and donut chain, Dunkin’. This unexpected partnership showcases the power of leveraging fan bases to create innovative and enticing …
Elon Musk Biography Builds His Brand
Elon Musk, the visionary entrepreneur, has cemented his reputation as a symbol of innovation and progress. As the driving force behind a myriad of companies in areas such as electric cars, space missions, and green energy, Musk’s ambitious objectives and technological pursuits have garnered global interest. This piece provides an overview of Musk’s life, his …
NFL and Snapchat’s Augmented Reality Collaboration
The NFL has partnered with Snapchat to integrate augmented reality (AR) into the fan experience. Snapchat’s new “NFL Kickoff Lens” allows fans to showcase their support by adding virtual tailgating elements, like grills and trucks, into their real-world environment. Fans can even use their 3D Bitmoji in a virtual cornhole game.
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For Your Brand and More: Here’s Why You Need Wristbands for Your Next Event
Keeping track of your attendees is at the heart of event security, and using paper or even digital tickets can be a real hassle. That’s because when you issue tickets, you have to ask attendees to present their tickets in order to gain access to the event, to VIP areas, or to the bar. Tickets …