Apple’s Holiday Ad: A Modern-Day Scrooge Tale
As the holiday season approaches, Apple has unveiled its yearly holiday film, “Fuzzy Feelings.” The commercial, directed by Lucia Aniello, tells a touching tale in an unconventional way by fusing stop-motion animation with live-action footage. Inspired by the timeless story of “A Christmas Carol,” the four-minute commercial follows a woman who gains a new perspective …
Bud Light Boycott Causes CMO to Step Down
Benoit Garbe, the U.S. Chief Marketing Officer of Anheuser-Busch InBev, will resign at the end of 2023, following a difficult year for Bud Light. This departure comes after the exit of Bud Light marketing VP Alissa Heinerscheid earlier in the year. However, Garbe’s role will not be directly replaced. Instead, U.S. Chief Commercial Officer Kyle …
How Verizon and Disney are Making Children’s Holiday Wishes Come True
In our modern world, brands seek new ways to connect with their audience. Augmented Reality (AR) is now a key player in this space. Verizon and Disney have teamed up using AR to make kids’ holiday dreams come true. They’re combining Disney’s new film, “Wish,” with Verizon’s community focus. We’ll explore this AR experience and …
The Power of Personal Branding in Real Estate for Growing Business Outcomes
In the real estate business, which is very competitive, building a strong personal brand as an agent is important if you want to get more deals and improve your business. A brand that is real and interesting helps you stand out and earns the trust of potential customers. This piece gives real estate agents tried-and-true …
How to Dominate a Niche Online
The internet is a big place. That makes it incredibly difficult to stand out, even if you have an excellent business with amazing products and services to offer the world. If you’re trying to compete with millions of other business owners, it’s unlikely that you’ll be able to gain any momentum.
But what if you …
Airbnb’s New Marketing Strategy is Amazing
In today’s fast-paced world, collaboration is a key driver of growth. Companies that understand how to foster collaboration have a true competitive advantage. Airbnb, the popular home-sharing platform, recognizes the importance of collaboration and is constantly evolving its marketing strategy to meet the needs and expectations of its customers. In this article, we will explore …
OREO Reimagines Its Packaging: A Sweet Initiative
Did you know that “Oreo” is the sixth most common name for black-and-white pets as well as a well-known cookie brand? Oreo, a popular cookie company, stumbled upon this nugget of information and promptly took corrective measures. To aid in the adoption of shelter animals, Oreo has launched the “Oreo & Friends” initiative in partnership …
Kim Kardashian Teams Up with NBA and WNBA
In a groundbreaking move that combines the worlds of fashion and sports, Kim Kardashian’s Skims clothing brand has announced a multiyear partnership with the NBA, WNBA, and USA Basketball. This collaboration marks Skims’ first foray into the professional sports league and comes on the heels of the brand’s successful launch of its men’s line. With …
The Evolution of Chobani: Disrupting CPG Marketing Stereotypes
Chobani has emerged as a game-changer in the rapidly developing field of consumer packaged goods (CPG) advertising by breaking molds and testing limits. Chobani’s mission-driven approach and forward-thinking founder have caused the company to make waves in the yogurt industry and beyond. This article will trace the career of Chobani’s Global Chief Marketing Officer, Thomas …
What To Know Before Hopping On TikTok Shop
Brands are always on the lookout for innovative strategies to connect with their customers in the ever-changing landscape of social media and e-commerce. Short-form videos and viral trends have made TikTok a popular platform in recent years. TikTok Shop, the platform’s in-house e-commerce solution, was introduced in the month of September. But should companies put …