The Evolution of Chobani: Disrupting CPG Marketing Stereotypes
Chobani has emerged as a game-changer in the rapidly developing field of consumer packaged goods (CPG) advertising by breaking molds and testing limits. Chobani’s mission-driven approach and forward-thinking founder have caused the company to make waves in the yogurt industry and beyond. This article will trace the career of Chobani’s Global Chief Marketing Officer, Thomas …
What To Know Before Hopping On TikTok Shop
Brands are always on the lookout for innovative strategies to connect with their customers in the ever-changing landscape of social media and e-commerce. Short-form videos and viral trends have made TikTok a popular platform in recent years. TikTok Shop, the platform’s in-house e-commerce solution, was introduced in the month of September. But should companies put …
3 Ways To Use Your Website To Grow Your Business
Using the proper tools and technology is vital to advancing your business in the digital age. Society’s internet usage is only growing, which means developing a website is fundamental to your company’s growth. A robust website can lead potential customers to your business and improve your overall brand awareness. These days, if you don’t have …
Glenmorangie: The Evolution of a Marketer to CEO
Glenmorangie has proven to be a valuable asset to LVMH as the flagship Scotch brand of the company. In 2022, the brand will generate over $7 billion in sales, making it the crown jewel of LVMH’s wine and spirits collection. Profits at Glenmorangie doubled under Thomas Moradpour’s leadership, and the company set new sales records. …
5 Business Ventures that Support a Flexible Schedule
One of the most valuable lessons many of us learned over the last few years was the importance of a flexible schedule. When the COVID-19 pandemic began to make its way around the world, many people suddenly found themselves not only with one job but with many. We had our careers. We became full-time caretakers …
Inside La Liga’s Rebranding
The world of Spanish football has witnessed a significant transformation with the rebranding of La Liga. This rebranding initiative aims to visually align the league with its new sponsor, EA Sports FC, in order to captivate the attention of Gen Z fans who are avid players of the popular FIFA video game series. The marriage …
Startup Success Stories: How LLCs Paved the Way for Unicorns
The founders of Airbnb, SpaceX, Stripe, TaskRabbit, and Squire have made their dreams a reality by taking simple ideas and transforming them into thriving businesses that have revolutionized the industry. In this blog post, we’ll take a look at some amazing startup success stories.
We’ll explore how these companies managed to achieve such great results. …
Russell Brand: Investigating Allegations and Career Impact
In recent news, comedian and actor Russell Brand has been at the center of a significant controversy. Allegations of rape and sexual assault spanning a seven-year period have emerged, leading to investigations by both the Metropolitan Police and Thames Valley Police. This article aims to provide a comprehensive overview of the investigation and shed light …
Taika Waititi: Things You Probably Don’t Know
In the world of filmmaking, few names have garnered as much attention and admiration as Taika Waititi. This Oscar-winning actor, writer, director, and producer has become a prominent figure in the industry, with a diverse range of projects that showcase his immense talent and creativity. From his native New Zealand to the global stage, Waititi …
Who is ‘The Realest Person on Earth’
BeReal, the innovative social media platform, is embarking on its first-ever global marketing campaign, and it’s looking for ‘The Realest Person on Earth’ to be the face of this exciting initiative. Unlike other platforms that promote curated content and vanity metrics, BeReal is committed to promoting unfiltered and authentic posts. In this article, we will …