Non-Alcoholic Beer: Enjoying Dry January with Heineken 0.0
As the sober curious movement gains momentum, more and more people are embracing the concept of Dry January. This annual tradition of abstaining from alcohol for the month of January has become a popular way to reset and reevaluate our relationship with alcohol after the indulgent holiday season. With the rise in popularity of non-alcoholic …
How a Millennial Entrepreneur Revolutionized the Beauty Industry
In today’s fast-paced and dynamic beauty industry, where trends come and go, one brand stands out for its commitment to making a difference. Thrive Causemetics, founded by millennial entrepreneur Karissa Bodnar, has taken the beauty world by storm with its innovative products and socially conscious approach. In this article, we’ll explore how Karissa Bodnar built …
Key Trends Marketers Should Embrace to Engage Gen Z in 2024
To remain ahead of the curve in the ever-changing digital marketing landscape, marketers need to stay up with the newest trends, challenges, and technology. With an estimated $360 billion in spending power in 2023, Gen Z demonstrated that they were a unique generation. Brands are vying for the attention of this demographic because of the …
The Evolution of Barry’s: From Fitness Program to Lifestyle Brand
Are you looking for a workout that not only challenges your body but also offers a sense of community? Look no further than Barry’s, the high-energy cardio and strength interval training workout that has evolved from being the “best workout in the world” to a global lifestyle brand. In this article, we’ll explore the journey …
Emmanuel Ogbah’s Partnership with ChatGPT-Powered Innovative Eyewear
Innovative Eyewear Inc. has developed a range of smart glasses under renowned brands such as Lucyd, Eddie Bauer, Nautica, and Reebok. These glasses offer users a unique blend of style and technological advancements. Emmanuel Ogbah, known for his affinity towards sunglasses, was quick to embrace this opportunity. He expressed his excitement about the partnership, highlighting …
Creative Trends 2024: Embracing Humor and Empowering Creators
Serious and socially aware advertising has been trending upward in recent years. But in 2024, brands will once again use humor to connect with their audience. A whopping 91% of consumers lean towards humorous brands, says an Oracle study. This discovery emphasizes the significance of incorporating humor into marketing campaigns to foster togetherness instead of …
Nike and Dove: Empowering Girls in Sports
To remain competitive in the ever-changing landscape of digital marketing, brands must be abreast of all the newest developments, threats, and tools. Marketers have taken notice of partnerships like the one between Dove and Nike, which launched the Body Confident Sport program. For girls aged 11–17, this program offers online coaching tools backed by science …
Inside Tinder’s First Brand Film in the UK
It can be challenging to make genuine connections in today’s fast-paced online environment. The most downloaded dating app in the world, Tinder, is taking a stand against this idea in its most recent UK brand film. The captivating ad showcases the realness of dating and the potential for meaningful relationships to blossom, and it’s part …
Marketers Struggle With AI
The world of digital marketing is constantly evolving, and staying ahead of the trends, challenges, and technology is crucial for success. One of the most significant advancements in recent years has been the rise of artificial intelligence (AI) and its impact on marketing strategies. However, with the increasing popularity of AI, there has also been …
The Biggest Brand Fails of 2023: Lessons Learned for Marketers
In the fast-paced world of digital marketing, staying on top of the latest trends, challenges, and technologies is crucial. However, even the most successful brands can make mistakes that lead to PR crises and damage their reputation. As we look back on the year 2023, it’s important to reflect on some of the biggest brand …