Nike and Dove: Empowering Girls in Sports
To remain competitive in the ever-changing landscape of digital marketing, brands must be abreast of all the newest developments, threats, and tools. Marketers have taken notice of partnerships like the one between Dove and Nike, which launched the Body Confident Sport program. For girls aged 11–17, this program offers online coaching tools backed by science …
Inside Tinder’s First Brand Film in the UK
It can be challenging to make genuine connections in today’s fast-paced online environment. The most downloaded dating app in the world, Tinder, is taking a stand against this idea in its most recent UK brand film. The captivating ad showcases the realness of dating and the potential for meaningful relationships to blossom, and it’s part …
Marketers Struggle With AI
The world of digital marketing is constantly evolving, and staying ahead of the trends, challenges, and technology is crucial for success. One of the most significant advancements in recent years has been the rise of artificial intelligence (AI) and its impact on marketing strategies. However, with the increasing popularity of AI, there has also been …
The Biggest Brand Fails of 2023: Lessons Learned for Marketers
In the fast-paced world of digital marketing, staying on top of the latest trends, challenges, and technologies is crucial. However, even the most successful brands can make mistakes that lead to PR crises and damage their reputation. As we look back on the year 2023, it’s important to reflect on some of the biggest brand …
How CMOs Can Reach Overlooked Audiences in 2024
In today’s digital age, marketers have access to an array of tools and technologies that enable them to reach vast audiences. However, there are still large segments of the population that remain underserved and overlooked. To address this issue, marketing leaders from various industries are actively seeking ways to connect with these communities and ensure …
How to Boost Your Brand in the New Year
In only a few weeks, you’ll be facing the new year as the leader of a business. Maybe you’re the CEO of an agile startup. Or a driven solopreneur chasing down your dreams. No matter what, you’ll want to take some time to build out a 2024 branding plan. It’s hard to underestimate the importance …
American Express: Empowering Small Businesses in the Digital Age
Marketing has changed and is changing the way businesses succeed in today’s fast-paced digital world. One of the most visible names in banking, American Express, has spearheaded efforts to help small companies thrive. Helping small businesses thrive in the digital age is American Express’s top priority. We offer more than just financial aid; we also …
SharkNinja Names Adam Petrick as Global CMO
In today’s fast-paced digital world, staying ahead of the curve is crucial for businesses to thrive. With the constant evolution of digital marketing, it’s essential to keep up with the latest trends, challenges, and technology. One company that understands the importance of staying on top of the game is SharkNinja, the product design and technology …
CosMc’s: McDonald’s Nostalgic Spinoff Café
In the ever-evolving world of fast-food chains, McDonald’s is no stranger to innovation and adapting to changing consumer needs. With its latest venture, CosMc’s, the iconic brand is once again embracing nostalgia marketing to tap into the desires of Gen Z and millennial consumers. This spinoff café promises a unique experience rooted in both the …
E.l.f. Cosmetics: Revolutionizing Snapchat with Bitmoji Beauty Drops
To keep up with the expectations of today’s tech-savvy customers, brands are always changing in this digital era. The popular cosmetics company E.l.f. has teamed up with the photo-sharing app Snapchat to launch a new product line called Bitmoji Beauty Drops. Users can now add a touch of e.l.f.’s O Face Satin Lipstick to their …