“Please Don’t Go Polyester” Invest in Your Brand!
I recently participated in a really fun, energetic and resourceful Tweet Chat by SmallbizTrends.com sponsored by FedEx about branding. Great ideas, comments and suggestions were flying across the stream! One in particular caught my attention and ire though, when they said they go cheap and the lowest price possible.
That cheap mentality when it comes …
10 Ways to Accessorize Your Brand!
In the fashion and design worlds, accessorizing makes an outfit or a room pop! It’s that splash of color, pattern or grouping that catches the eye and grabs the emotion.
There are several essential items that every woman should have in her wardrobe. Some of these vital accessories include cardigans, hoop earrings, black pumps, hair …
Shape and Move Business Anytime With These 5 Fundamentals!
One of the things I learned the hard way was that it doesn’t pay to get discouraged. Making optimism a way of life can restore your faith in yourself.” – Lucille Ball
The truth and reality of any cycle is a combination of negative, challenging realities, but also positive, inspiring and encouraging trends that come …
Visual Marketing is How “You Look Mahvelous Dahling”
We have one chance today to make a first impression that will in most cases make or break whether someone will continue with or move on from you and your business. If there is not something that immediately connects someone to you visually or emotionally, there is a high probability they will loose interest.
In …
NYC is The Biggest, Baddest Brand of Them All!
I was born in New York City, lived in Forrest Hills, Queens until I was 9 and then my Dad moved our family to Miami Beach, where I grew up and consider my home town.
I have always felt a kinship with NYC because it is the hallowed ground of my birth and always will …
Your Relevance is Tied into Your Horsepower!
I recently participated in a national call for Tory Johnson’s 30 Day Get Hired Virtual Job Club program. I presented on Are you Relevant? You can hear the 20 minute call here.
Getting and staying relevant has played into my own 2006 career change but even more importantly relevance is an essential key to navigate …
Is Your Branding Big Picture Working?
Your Big Picture, the overall plan you create for you and your business is made up of many parts.
They need to make sense for you and most importantly need to be working together. All of this plays into your brand and branding effectiveness and impact.
Here are 6 key areas that should be reviewed …
Show,Tell, and Sound Off on Facebook!
I remember in 2007 signing up for Facebook because I have always been an ‘early adopter’ of technology and communication trends. It seemed like fun.
Then in 2008, we used it to promote one of our high school class reunions and grew our participants from 11 to 140 in less than a month! It was …
Focus On What You CAN Do and Do It!
Are you stuck in a rut?
There are lots of things going on right now that are not particularly pleasant or enjoyable. Many of those things though are out of our control.
What we can change and what we do have control over is how we think, approach things and apply solutions. These are the …
The ZEN of Business and Branding Success
I consider myself a “spiritual entrepreneur.” Someone who deeply cares about giving back to the community, people, and world that supports me. It’s just great Karma and Zen.
If you ask me how all this intangible stuff works, I will tell you it just does.
There is something about putting the right energy and intent …