In the fashion and design worlds, accessorizing makes an outfit or a room pop! It’s that splash of color, pattern or grouping that catches the eye and grabs the emotion.
There are several essential items that every woman should have in her wardrobe. Some of these vital accessories include cardigans, hoop earrings, black pumps, hair ties, scarves and purses. A wardrobe should include items that are not only stylish and flattering, but versatile and functional as well. These are the items that can make you and any outfit, stand out and have a unique flare!
So, why not apply this idea to ways you can accessorize your brand and branding, to help you stand out? I see way too many flat websites and blogs, full of too much text, or too many images and not enough of the vibe and energy of the people behind it or customers they serve. Your web platforms should tell your brand story and demonstrate you in action.
When is the last time you updated your web visuals, images, testimonials, content? I see blog and social media icons all over business cards, blogs and websites, but when you click them they are dated and are not current. If you are just listing them without updating or engaging in them then they really shouldn’t be listed. Outdated pictures, logos and web styling are all things that greatly impact the public’s impression and image of a business.
Here are 10 ways to accessorize your branding to wow people anytime, anywhere.
- Use real stories about you or others to explain or demonstrate an idea. Stories are universal.
- Include pertinent impact statistics to back up and enhance your content with a link to the source.
- Find interesting or bold images that support the themes on your website or in your blog posts.
- Incorporate info-graphics to substantiate your angle or position. They are the new visual info-trend.
- Celebrate your credibility and success with testimonials. Put them on certain website pages and use them in your marketing materials.
- Reference any media coverage that you have gotten for quotes, articles, features.
- Use the FREE public relations sites and send out local press releases for new programs, client successes, where you are speaking or featured. PRLOG.com is a great FREE public relations site I have been using for years.
- Incorporate and use COLOR. What’s your color and what does it say about you?
- Integrate video into your sites and in your blog posts. Use short, concise videos of you or other experts to enhance the user’s experience.
- Try some games or apps to increase engagement and fun.
The personal brand and branding challenge for all of us is in building and sustaining our presence, flare, clout and vibe to keep people interested and to rejuvenate us to keep our presentation fresh!
Wear your branding proudly and accessorize, accessorize, accessorize so that it screams your style and uniqueness.
What do you do to accessorize your brand and branding?
Author:
Deborah Shane is an author, media host, speaker, writer and branding strategist. She hosts her Toolbox Blog and is in her third year of hosting a weekly business radio show called Deborah Shane’s Metropolis that has over 32K downloads! She is a regular contributor to several national business, career and marketing blogs and websites. Her new book Career Transition-make the shift is available on Amazon.com and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for clients, national media and influential blogs. Visit her at www.deborahshane.com.
