Author: Crystal Washington

Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities—a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars.
Job SearchPersonal BrandingWorkplace Success

Three Tips for Crafting Your 2015 Professional Vision Board

Are you refreshing your personal brand in 2015 or looking to reinvent yourself and go into a new profession? A vision board may help you crystallize your 2015 goals.

Vision boards are simply visual representations of your goals. They can be digital or physical collages of images representing your targets. Some  create vision boards using …

entrepreneurshipNetworkingPersonal Branding

Six Tactics to Increase the ROI of Attending Conferences

Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.

Do you want to get the very best ROI possible when attending industry events?

Six Tips for Getting…
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entrepreneurshipNetworkingPersonal Branding

One Simple Tip To Immediately Increase Social Media Engagement

Between April 1 and July 31 of this year, social media optimization platform SocialFlow conducted a study collecting data from 1.6 million organic posts from Twitter, Facebook, and Google+. They found that an amazing ninety-nine percent of non-paid posts generated little to no engagement at all.

If you’re using social media to build your personal …

entrepreneurshipNetworkingPersonal BrandingSkill Development

Wow Prospects and Influencers: 3 Social Media Daily Tasks

Social media allows professionals to construct strong business relationships leveraging insights and data previously unavailable pre new millennium. So why are so many professionals wasting time, not getting results?  They typically have a weak personal brand and network, and don’t invest time building relationships.

Create a Strong Network

Prior to joining any social network for …

entrepreneurshipNetworkingPersonal BrandingWorkplace Success

You’re Losing Money by not Using These Prospecting Tips

How to leverage Google and LinkedIn for high-level prospecting.

One of the things that surfaces when I’m training sales professionals is how much time many of them waste on social media by not being strategic. Instead, they find themselves watching cat videos, playing Candy Crush, or reading endless tweets. I won’t even get started on …

NetworkingPersonal BrandingSkill Development

The Three Most Awesome and Horrible People on Social Media

Not all social media users are created equal. While some people attract desired social media connections in droves, others repel even before a contact accepts a connection/friend request.

Three Most Awesome People on Social Media

The Entertainer

The Entertainer consistently puts a smile of the face of her connections and followers. Her posts may or …

entrepreneurshipJob SearchSkill Development

Not Getting Results Using Social Media? Here’s Why

Three simple tactics for getting measureable business results using social media.

Approximately 73% of online adults use some form of social media. Chances are your next hiring manager, client, or strategic partner are either using social media, or one of their close connections are. As professionals, we now have previously unheard of free access to …