Author: Crystal Washington

Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities—a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars.
Career DevelopmentJob SearchNetworkingRelationship NetworkingSkill Development

How to Build Your Brand by Giving it Away

You’re bright, have industry insight and possess a strong worth ethic. What’s the problem? You cannot get your foot in the door. Whether you’re on the market for a new position or are vying for a lucrative new contract for your business, getting your foot in the door can prove a challenge. This is especially …

Job SearchNetworkingRelationship NetworkingSkill Development

Troubleshooting LinkedIn for a Better Networking Experience

How to tackle your three biggest LinkedIn problems.

LinkedIn is the primary social network for business networking and career advancement. However, while many professionals have signed up on the network, I constantly find users expressing many of the same issues with the network. What is the value of LinkedIn Endoresements and can I get rid …

Career DevelopmentSkill DevelopmentWorkplace Success

Why Mobile Technology Is Hurting Your Creativity and Career

How a techation may provide you with the creative career boost you need.

The exponential growth of technology paired with new devices and applications permeating our everyday lives has increased professionals’ ability to be efficient. Phone GPS, banking apps and access to a buffet of online services should, in theory, amplify our effectiveness, contributing to …

Career DevelopmentRelationship NetworkingSkill DevelopmentWorkplace Success

The Underappreciated Art Of No in Business

How to set respectful professional boundaries to avoid burnout.

In a rebounding economy, where many professionals and business owners are still trying to find their footing, it may be tempting to simply be grateful for opportunities and refrain from doing anything that might make you look like anything less than a team player. However, if …

Career DevelopmentJob SearchSkill Development

Four Simple Tactics For Social Media Success

Practical tips for making social media manageable and effective.

With the overwhelming number of social media platforms available, many professionals find themselves feeling either left behind or inundated. Social media, when used for business, should be practical. If a network is not making you more efficient, effective, and connected, then you should discontinue its use. …

Job SearchRelationship NetworkingSkill DevelopmentWorkplace Success

Why Every Professional Should Have a Personal Marketing Plan

Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items.

As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal …

Job SearchNetworkingRelationship NetworkingSkill Development

On Social Media, You Are the Company You Keep

Are you wondering how to best balance personal and professional business connections on social media? If your personal connections are in stark contrast to your personal brand for business, the answer may be that you cannot.

According to Careerbuilder.com, over 65 percent of employers check social media profiles as part of the job screening process. …