UK-based public relations company Good Relations is set for a leadership shake-up, with its current CEO poised to step down in September after a remarkable 15-year tenure. During this time, the firm secured large accounts with industry giants like Nintendo, Subway, and Airbus.

Despite the forthcoming change, Good Relations continues its successful collaboration with these …

In the world of PR and communications, crafting compelling narratives is key. The success of your story can often hinge on how well you understand your audience and what strikes a chord with them. Remember, the aim is to not just capture attention, but to engross and persuade, all while keeping the essence of your …

In a recent summit, Associate at Slateford law firm, Jess Alden emphasized the importance of preemptive crisis management in businesses. Clear channels of communication, monitoring business processes, and creating robust crisis management plans were stressed as vital to avoiding significant harm to a company’s reputation.

Alden advised the need to recognize potential crises much in …

Senior Associate at Slateford, Jess Alden, recently stressed the significance of identifying early warning signs to prevent corporate reputation crises. Successful crisis management, according to Alden, often relies on an ability to recognize threats early on. These warning signs might come through unusual customer complaints, negative press, or issues highlighted by employees. Proactively addressing these …

The art of “high concept” storytelling, familiar in literature and cinema, can dramatically improve messaging strategies. It pivots on presenting well-known concepts in an original light, leveraging universally understood elements to connect with a broad audience. This approach is useful in advertising and marketing campaigns, since it links an idea or product to something the …

The top 15 favourite brands in the United States, ranging from sprawling tech companies to everyday fast-food chains, owe their success to several factors. These include product quality, innovation, customer service, robust marketing strategies, and crucially, the ability to form a strong emotional bond with their customers.

Building a brand’s appeal isn’t a random process. …

In 2023, AbbVie, a well-known pharmaceutical company, made a prominent move in the industry by investing an estimated $145.7 million on physician-directed marketing. The company, famous for creating the successful anti-inflammatory drug Humira, showed its aggressive marketing strategies to fortify its standing in the ever-competitive pharmaceutical field.

Humira, a worldwide best-selling drug, transformed the treatment …

Artificial intelligence (AI) is drastically transforming marketing by providing customized experiences using customer data. It’s an essential tool for enhancing marketing strategies and increasing conversion rates. Let’s not forget the role of AI in customer service, where chatbots attend to customer needs 24/7, thus enhancing brand trust.

Also, in an era of digital voice assistants, …