futurist
Career Development

12 Ways Every Entrepreneur Should Protect His or Her Brand

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Stick to Your Core Values

“Your core values are …

Paper Lanterns
Career Development

10 Reasons Changing Your Brand Identity Could Hurt Your Company

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Consumers Will Lose Interest

“Brand identity was created as …

Podcasting
Brand Yourself AsCorporate BrandingEmployer BrandingLifestyle & Habit BuildingMe 2.0Relationship NetworkingSkill DevelopmentSound Branding

Branding Lesson: Revels, Advocate

As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …