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Career DevelopmentMarketing & Personal BrandingMiscPositioning

5 Questions to Ask Before You Launch Your Info Product

Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.

Does this product accurately …

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Career Development

Go Digital in These 4 Areas to Improve Your Business Productivity

Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour’s drive away. But simply having a website isn’t going to cut it anymore.

Companies today increasingly use information technology to improve their productivity in a number of key sectors. Consider going digital …

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Brand Yourself AsCorporate BrandingMarketing & Personal BrandingMe 2.0PositioningRelationship NetworkingSkill DevelopmentSound Branding

Think Like a Brand

As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …