Brand Refresh
brand matchupBrand MysteryConfidence & Appearance

7 Ways to Give Your Brand a Fresh Coat of Paint

What’s one tip for refreshing my digital brand without scaring away existing customers?

 The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start …

Relationship Networking

4 Contract Creation Tips to Avoid Disputes

Entrepreneurs are no strangers to contracts. Whether it’s an employee agreement, a lease for office space or a purchasing agreement, contracts are frequently used to outline the expectations of business partnerships or relationships.

Ideally, the contract is in place so both parties understand what’s expected of them. Contracts ensure that everyone entering into the agreement …

Job Search

We Become So Ugly

Often I ask myself why we have become so ugly.  As a practicing career coach, I always get infuriated when clients complain about the abuse and mistreatment they suffer from recruiters and organizations they apply to for posted job openings. What is the source of such disrespect and contempt directed at people who in the …

Holiday ecommerce
Career DevelopmentMarketing & Personal Branding

Using the Holiday Season to Bolster Mobile Ecommerce

Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s online shoppers.

Start …