Gap is reviving its historic advertising approach with a fresh Spring 2024 campaign. The campaign includes a 30-second commercial featuring South African musician Tyla and incorporates inspiration from the music video, Back on 74 by Jungle.

This advertisement cements Gap’s iconic identity, while innovatively fusing with music to redefine style. It is a tribute to …

In a recent industry shake-up, WPP has once again secured the top spot in global advertising and marketing rankings, credited largely to its subsidiaries VML and Ogilvy. These high-performing agencies took second and third place respectively in the overall ratings. This triumph underlines WPP’s unparalleled creativity and innovation in the arena of modern advertising.

The …

Hawaii’s state authorities are championing local businesses’ migration to E-commerce platforms in a bid to compete globally. This move presents unique opportunities for Hawaiian entrepreneurs, including a wider customer base, accessibility to numerous resources and tools for a smooth transition to online platforms, and simplified regulations that favor digital trade.

To provide practical guidance on …

Florida has recently been recognized as the second-most appealing state in the U.S. for entrepreneurs. Small businesses, employing fewer than 500 people, are a significant contributor to the local economy, providing nearly 40% of jobs statewide and almost half in Northwest Florida. Combined with supportive governmental policies, available capital, low taxes, and a growing population, …

Westport Commons, once a bustling hub for entrepreneurs and freelancers, will close its doors on February 29 due to a severe decline in demand resulting from the COVID-19 pandemic. The space, founded by Gerald Smith, had been a pillar of support for many small businesses, but with the rise of remote working, it suffered substantial …

PayPal Holdings, Inc., the Palo Alto-based company, has recently announced Geoff Seeley as their new Chief Marketing Officer (CMO). Reporting directly to Diego Scotti, the EVP and GM of the Consumer Group and Global Marketing & Communications, Seeley will be responsible for steering PayPal’s global marketing strategy.

A seasoned professional in the tech sector, Seeley …

Global marketing leaders from corporations such as McDonald’s, Mastercard, Duolingo, Pinterest, and Molson Coors emphasize the critical role of brand purpose in creating meaningful connections with consumers. As Juan Lopez, CMO of McDonald’s, expresses, clarity about brand purpose can foster trust and loyalty among customers. Mastercard’s Emily Davis goes a step further, suggesting that brand …

Recognize the ‘Fredo’ in your family business! A term coined by Kimberly Eddleston, a professor at Northeastern University, and an editor at FamilyBusiness.org, derived from “The Godfather”. Eddleston presents ‘Fredo’ as a symbol of disruption that can potentially affect businesses negatively, and cause instability.

Fredos often arise from feelings of entitlement or inadequacy. While family …

In family-owned businesses, the term “Fredo” is often used to describe a member who, despite their lineage, fails to make a significant contribution. This concept, inspired by the character Fredo Corleone from “The Godfather”, stands for underperformance and weakness often overshadowed by more capable kin.

However, the negative connotations of “Fredo” shouldn’t be overlooked. Remember, …