Ask The Readers: Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?
I was recently talking with a personal branding client who’s new to Twitter. He’s an expert in a small but growing industry that involves monitoring and outing certain extremists and they don’t like it, to put it mildly. Death threats are not uncommon and other kinds of harassment are to be expected.
One of the …
Legitimizing Your Lackluster LinkedIn
Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that looks like it was thrown together in 20 minutes, doesn’t have much thought put in to it, or is clearly overdue for an …
Personal Branding Interview: Julie Jansen
Today, I spoke to Julie Jansen, who is a speaker, author, facilitator, trainer, coach, and business consultant to Fortune 500, privately held companies and nonprofits. Her books include I Don’t Know What I Want, But I Know It’s Not This (2nd edition), and You Want Me To Work With Who?, both published by Penguin. In …
I Would Rather Shoot at Fish in a Barrel
This is not a new idea but I think it needs reinforcement in the world of personal branding. The idea is the concept of location based social networking and small being the new BIG.
Chris Brogan has a post that further enforces my idea that SMALL is the new BIG in Social Media. His post …
Personal Branding Interview: Paula Caligiuri
Today, I spoke to Paula Caligiuri, whois the author of Get a Job, Not a Life: Do What You Love and Let Your Talents Work for You, and a Professor in the Human Resource Management Department at Rutgers University where she has directed the Center for HR Strategy since 2001. In this interview, Paula discusses …
Your Personal Branding Worksheet
Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
Save …
Personal Branding Interview: Ivanka Trump
Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …
Personal Brands: You Deserve a Fresh Start
It’s coming on the end of Q1 2010. Have you made the most of the first quarter of the year? What was your intention? Need to be reminded of starting with your end in mind?
Your intentionsLance Armstrong plans his race strategy before he puts his feet on the pedals. Michael Phelps knows how …
Personal Branding Interview: Nikki Stone
Today, I spoke to Nikki Stone, who became America’s first-ever Olympic champion in the sport of aerial skiing at the Olympic Winter Games in Nagano, Japan. She just released her latest book called When Turtles Fly. In this interview, Nikki talks about her background, how to gain confidence, her inspirations, how to take calculated risks, …
4 Rules of Personal Brand Relationships
If your personal brand is the tip of a glacier above water, then a strong network is the large bottom part of the glacier underneath the water. What I mean is that one of the main purposes of building a well-known personal brand is to be able to connect with people around you who have …