4 Ways to Defend Your Personal Brand Against Cyberstalking
I looked out at the room right before I started to speak. The first two rows were completely empty. Typical. Why is everyone so shy about sitting closer to the speaker?
I was at Ohio State University to give my presentation, 8 Steps for Creating & Maintaining Your Personal Brand. When I was done and …
Personal Branding Interview: Dan Patterson
Today, I spoke to Dan Patterson, who is a Digital Platform Manager for ABC News Radio, and develops the digital policy and content strategy for ABC News Radio. In this interview, Dan talks about how he got his job, why he’s invested his time in radio, what he believes the future of media is, his …
Fear Will Leave You Breathless and Stupid
I was driving to work this morning listening to a great track by Sufjan Stevens… reminiscing about my “musical” days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never… ever… ever talked about this …
Personal Branding Interview: Ron Ashkenas
Today, I spoke to Ron Ashkenas, who is a Managing Partner of RHS&A, and an internationally recognized consultant and speaker on organizational transformation and post-merger integration. His latest book is called Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done. In this interview, Ron talks about why companies are so …
MSNBC Misunderstands Role of Social Media in Job Search
Last week, MSNBC published an article called “Social Networking seldom gets new grads hired.” It argues that social media is not an effective way to land a job. However, it truly only makes the case that many people aren’t taking advantage of the tools available to them.
The article misses the point about how social …
Personal Branding Interview: Robin Sharma
Today, I spoke to Robin Sharma,who is the author of The Leader Who Had No Title, and a Fortune 500 leadership adviser. In this interview, Robin talks about leading without a title, if titles really matter in the corporate world, how a title might get in the way of your success, and more.
What does…Personal Brands: Get Naked
Are you playing “dress up” to match the expectations of others? Is there an ever thinning veil, between the real you and the ideal you that you’ve invented and are now struggling to project?
Are you still clenching to maintain the “first date” behavior code with recruiters, your boss or clients? Is your armor cracking …
Personal Branding Interview: Chris Garrett
Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …
R.I.P Twitter as a Marketing Platform
A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …
7 Things You Got Wrong About Millennials
The Millennial market is one of, if not the most important consumer segments to marketers right now. They represent a tremendous shift in the way consumers interact with brands, mostly built off of the growth of the internet and social technology over the last 10 years. For years marketers have been relentlessly searching for the …