Why it Takes More than Information to Write a Brand-Building Book
It takes more than information to write a book that drives your business and builds your personal brand.
Information, by itself, is not enough to write a book that builds your personal brand!
No matter how much you already know about your field, or how much experience you’ve accumulated, writing a book requires more than …
Is Your Personal Brand Ready for the Digital Universe?
Each year IDC, an IT think tank, in sponsorship by EMC puts out a report on the state of the Digital Universe. This year’s report has just been released and there are some interesting trends that personal branders can draw from the report.
Here are some of the interesting findings from the IDC report: Between…Personal Branding Interview: Tony Schwartz
Today, I spoke to Tony Schwartz, who is President and CEO of The Energy Project, and author of The Way We’re Working Isn’t Working: The Four Forgotten Needs that Energize Great Performance. In this book, Tony talks about why workers are disengaged, how to treat workers differently in the workplace, the four forgotten needs of …
30 Dangerous Personal Branding Habits
Which of these bad personal branding habits have you struggled with?
Of the list that follows, here are a few that have bitten me in the past, and occasionally come back to haunt:
Over-staying in your comfort zoneBreak this habit by replacing it with a good one: once you start feeling comfortable with where …
Screw Branding. Become Unbranded.
There are times when it is difficult to come up with content… period. When I scour the pages and pages of data on the Internet… trying to search for a new idea… I slowly realize that, frankly, it is hard to find a new idea. There is also the sinking feeling that there are no …
Do Your Updates Define or Refine Your Brand?
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the way we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.
One particular excerpt I enjoyed …
Personal Branding Interview: Randy Haykin
Today, I spoke to Randy Haykin, who teaches New Venture Finance and Innovation/Creativity at the Haas School of Business, UC Berkeley, while working hands-on with portfolio companies of his venture fund outlookventures.com and his angel investment group, and he was Yahoo!’s original VP Sales and Marketing. In this interview, Randy talks about entrepreneurship, how he …
Personal Brands: The Testicle Defense
“I have testicular cancer,” the late flooring supervisor told me. I don’t mean late as in dead. I mean late as in 4 weeks overdue to put the last bit of my office floor in, and now at 10 PM on Saturday night, culminating three days of “I’ll be right there,” just arriving at my …
Personal Branding Interview: John Jantsch
Today, I spoke to John Jantsch, who is a marketing and digital technology coach, award winning social media publisher and author Duct Tape Marketing and his new book called The Referral Engine. In this interview, John talks about what a referral engine is, how long it took him to develop his own, if it’s easier …
Build Your Digital Relationships Before You Need Them
The old rules of professional networking translate to the online world as well. I’m sure you’ve heard the phrase “build your network before you need it.” Every single job search success story that I’ve heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews from it. In …