You Should Learn to Code
Many readers of this blog are great businesspeople. Entrepreneurs who started from scratch and built something profitable, and successful professionals that are integral cogs in their company’s machine.
We’re masters of social media. Blogging. SEO (get me some links!), paid traffic, promoting ourselves online and off.
But I’m willing to wager big that few of …
Your Personal Brand: Answer the WHY!
This is Part 3 of a 4-part series on Why Your Personal Brand Needs a Mindset Shift. You can read the other posts in this series here: Part One: Your Personal Brand Needs a Mindset Shift Part Two: Normal is Not Enough — and make sure to check back next week for the final post!
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How To Turn A Meaningless Job Into A Meaningful Career
People who work just to get a paycheck usually think of their occupation as a job.
People who love what they do for a living often consider their occupation a career.
Jobs are what you do to pay for college; careers are what you do after you graduate.
It is easy to dismiss a job …
Mail System is Changing Forever. Not Just On Saturdays.
It’s time we wish the first generation of direct mail and e-mail a happy retirement to Del Boca Vista. I recall stories of when ol’ direct made the eyes of David Ogilvy twinkle with glee. Or when e-mail came on the scene, a hot, young upstart in the electronic world.
But like all things, there’s …
Is Your Brand Positively Negative?
If you’ve blogged or spent any time on Facebook, you’ve encountered people who will give a “positively negative” comment, comments that may to sound positive but end up sounding negative because of a word or phrase that they add in it. It affects those who post afterwards, like your comment or comment after a “positively …
An Amazing Journey Of Self-Discovery
According to the ancient Greek philosopher Plato, the whole purpose of our lives was to – by the exercise of our senses – recover through learning the knowledge we once had before our birth. Paraphrasing St Ignatius of Loyola, the towering figure of XX century psychology Carl Gustav Jung updated Plato’s vision when he claimed …
Chad Ochocinco: Short-Term vs. Long-Term Brand Approach
From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity.
He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone …
Does Personal Branding Change for the Disabled?
Do personal branding and disabilities mix?
A few days ago, I was standing in line at the post office to claim a package. The woman in front of me was at the head of line, waiting patiently for one of the tellers to become available. I remember that she wore sunglasses even though it was …
Corporate America: Your Hiring Processes Are Branded As ‘Broken’!
Look at it from almost any perspective and there is only one conclusion that can realistically be drawn about the hiring processes currently prevailing in Corporate America—they are sadly broken and essentially out of sync with the realities of the current labor market pool. What’s worse, most companies don’t even seem to have any genuine …
Awesome Spreads
When I first ventured out on my own (entrepreneur), I scratched around looking for the recipe to be wildly successful. Already a hard-wired optimist, I read countless self-help books, watched YouTube videos from all the gurus and talked to every man, woman and even child who might share the secrets to being a successful entrepreneur. …