Focus on Benefits and Buyer Motivation to Make Sales
One mistake made by many new business owners is focusing on the features of their products or services when advertising. Having great features is important to building a successful business, but advertising features is not the most effective way to market your product or service. Consumers don’t care much about your great features. What they …
Knocked Down 7 Times? Stand Up 8
A pep talk.
My favorite moment in the entire Rocky Balboa pantheon is not when he beats the hell out of Clubber Lang or Ivan Drago. It’s near the end of the first movie, Rocky, at the end of the 14th round when he’s been beaten so badly, he can barely stand.
He’s so tired …
How to Become an Ideal Workplace?
In order to become an ideal workplace, one where employees feel they’re valued and have opportunities for growth, business owners need to create a community and a culture that empowers employees and rewards contributors. Since employees spend most of their time in the workplace, it makes sense that the environment should be one that nurtures …
Recognize Greatness
Has anyone ever taken the time to recognize something you have done? What did that feel like? Would you want that feeling to happen again and again? Even if you are shy I think the answer is yes.
The same is also true for others.
Recognition mattersHave you noticed someone doing something that should …
Optimize Yourself With a Mind-Body Connection
On the first day of my coach training class the instructor gave us a meditation exercise. The purpose was to be ready and present for the session. As someone coming from the high paced, left brained, hardcore technology field I was not able to appreciate it much. Noticing my breathing and the body parts seemed …
You Manage Your Online Reputation
With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes …
Women Who Don’t Wait in Line: An Interview with Reshma Saujani
Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …
LinkedIn Profile Is More Important Than Résumé
Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open to literally the entire world around the clock. Moreover, as I understand it, LinkedIn is now considered the choice tool by …
Honey, I Shrunk the Job Market
A fantasy of shrinking your family can be entertaining, especially if you know from the start that it is a Disney film intended to entertain the entire family. We love to be entertained — taken away from the real world for a while. But what about the real world of today’s job market? It is …
3 Ways New Grads Can Increase Job Search Luck
It’s not news that Generation Y is raked over the coals from time to time. They have been labeled as self-centered, lazy and attention-deficit-disordered. In some cases, they have been bashed for having parents who dote on them so much that they have an inflated sense of self and entitlement.
The truth is, most of …