POWER of Branding: An Interview with J.D. Power
Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968. Dave shares many of his successes and failures in the new book, POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, …
4 Ways to Jumpstart Your Brand in 2014
As we begin to delve into the new year, you may be wondering what new and improved ways you can use to boost your brand.
Before you think about the future of your brand, however, it’s important to look back on your brand in 2013. Did you get it to where you wanted it to …
We Must Like You to Hire You
In all the time I’ve been working, coaching, teaching and speaking: I have never met anyone who is too stupid or uneducated to get the job they really wanted. I’ve never met a business owner or someone who wanted to be an entrepreneur who lacks the intelligence or ability to build the enterprise they really …
Do Less and Get More Business Results in 2014
If you’re reading this blog post, you likely have lofty business resolutions in 2014 but a fixed amount of time to make them happen. A recent study from the University of Scranton states that just 8% of people actually accomplish their New Year’s Resolutions. You, like most Americans, have likely overcommitted. Statistically, you will more …
The Holy Grail of Workplace Motivation
Human motivation is complex.
Motivating humans in the workplace seems be a question business owners continue to struggle with.
I’ve also have found two key factors that motivate consistently across all generations in the workplace: autonomy and transparency.
AutonomyHuman beings are autonomous creatures. We all want to have autonomy over how we live, work …
Personal Branding Weekly – You are the Product
I understand the importance of visibility. As a small business owner, being “known” can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering “share of mind” …
3 Methods to Build Your Personal Vocabulary
Do you have a personal vocabulary?
Do you have a list of words or phrases that you regularly use to describe yourself?
For most of us, the answer is no.
One thing I have learned from all of the Birkman feedback I have given in the last three years is that most of us do …
Building Your Brand in 3 Easy Steps
To build your brand you must first explore your current skills, values, and knowledge. Whether you have worked to build your brand in the past or not, you have a brand already, we all do. Explore your current brand to determine whether it aligns with where you would like to move or cultivate …
15 Qualities for Becoming the Ideal Job Seeker
Are you the perfect job applicant? When recruiting, there are certain traits employers look for in the ideal job seeker. While we are not born with every desired trait, it is imperative we gain these attributes as we continue in our career and subsequently during our next job search.
You should remember that no job …
How to Increase Social Media Engagement
Think about the social media content you’re most likely to like, share, comment or click on. What posts catch your eye? Humorous comments? Inspirational photos? Instructional videos? A sales pitch? Odds are you’re most drawn to posts that aren’t a solicitation to buy, but offer something informative or entertaining. The next question is, what type …