Martin Azambuja, a prominent figure in the New York graphic design scene, is widely acclaimed for his creative work that blends South American heritage with modern art. As a senior designer at Porto Rocha, he leverages his industry experiences, acquired from his tenure with Micheal Bierut’s team at Pentagram, to inspire upcoming designers.

In addition …

OpenAI recently launched a range of tailored General Processing Translators (GPTs) aimed at satisfying various professional needs. These AI-driven tools fulfill tasks ranging from copywriting and image generation to data analysis, contributing to a more efficient and productive workflow. The capacity of these GPTs to troubleshoot creatively provides solutions traditional methods can’t deliver. The tools …

Did you ever wonder how marketers conceptualize advertisements that captivate your attention? It’s all thanks to the “high-concept” narrative method, a powerful tool used by professional communicators and public relations specialists. This technique helps distill complex concepts into easily digestible and memorable bits of information.

A prime example of high-concept narratives is George R.R. Martin’s, …

UK-based public relations company Good Relations is set for a leadership shake-up, with its current CEO poised to step down in September after a remarkable 15-year tenure. During this time, the firm secured large accounts with industry giants like Nintendo, Subway, and Airbus.

Despite the forthcoming change, Good Relations continues its successful collaboration with these …

In the world of PR and communications, crafting compelling narratives is key. The success of your story can often hinge on how well you understand your audience and what strikes a chord with them. Remember, the aim is to not just capture attention, but to engross and persuade, all while keeping the essence of your …

In a recent summit, Associate at Slateford law firm, Jess Alden emphasized the importance of preemptive crisis management in businesses. Clear channels of communication, monitoring business processes, and creating robust crisis management plans were stressed as vital to avoiding significant harm to a company’s reputation.

Alden advised the need to recognize potential crises much in …

Senior Associate at Slateford, Jess Alden, recently stressed the significance of identifying early warning signs to prevent corporate reputation crises. Successful crisis management, according to Alden, often relies on an ability to recognize threats early on. These warning signs might come through unusual customer complaints, negative press, or issues highlighted by employees. Proactively addressing these …

The art of “high concept” storytelling, familiar in literature and cinema, can dramatically improve messaging strategies. It pivots on presenting well-known concepts in an original light, leveraging universally understood elements to connect with a broad audience. This approach is useful in advertising and marketing campaigns, since it links an idea or product to something the …