Give Your Personal Brand More Visibility with Blogging
Having a great website and social media marketing strategy for your brand is a good start to building an audience. But in order to effectively build a list and establish authority in your market, it is important to have a consistent flow of content.
Does your personal brand need a blog? Whether you are just …
Three Mini Ways to Spend Your Time
The Intersection of People and Process
What do you do when you find yourself with a few minutes of downtime?
Where downtime can be anything from waiting in line for something, waiting for a meeting to start or just being out and about on any given day.
Most people these days point their heads at …
Use Facebook Custom Audiences to Increase Your Brand’s Sales
Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.
Many brands and businesses advertise on Facebook as a …
Networking: Your New Year Cure for the Career Blahs
Another new year is just around the corner. And if you are part of the 15% of workers who a Gallup poll says are underemployed or the 53% of workers who a Conference Board survey says are not satisfied with their current employment, perhaps this is time to dust off your networking shoes and get …
What Hiring Managers Look for in a Resume
What is the typical comment made by someone who is currently employed and decides it may be time to investigate other career opportunities? It usually goes something like this, doesn’t it?
“I am going to dust off my résumé, shoot it out to a few ‘headhunters,’ send it to some online postings and see what …
The Trauma of Unemployment
The emotional stress associated with unemployment is understood only by those who are unemployed. Often, even people closely associated with the unemployed such as spouses or other family members don’t fathom the emotional pressure and pain that settles in on those without sources of income and places to go to called work.
Unfortunately, some jobless …
Improv’ing MLS Ticket Sales: An Interview with Bryant Pfeiffer
Recently, I was fortunate to catch up with Bryant Pfeiffer, VP of Club Services for Major League Soccer (MLS). We connected over our shared affinity for improv comedy, as he has been infusing improv concepts into training for ticket sales reps for multiple sports leagues over several years. In his current role, Bryant is charged …
14 Ways to Define Your Personal Brand as CEO
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps …
Take the 2-Minute Express to Heaven or Hell
Inside of two minutes, you can provoke mindfulness, a meditative state, or anxiety. You do it simply focusing your thoughts. Most of us do anxiety, rage, irritation, frustration, disappointment, and fear pretty reliably. Maybe you have the land speed record on those.
The terrible truth is, what you believe is “natural,” is not. How you …
Do’s and Don’ts of Social Media During Job Search
For the past few years, social media became an important part of our daily life. Almost everyone has at least one social media account because it is an easy and fun way to keep in touch with friends and family as well as showing your personal brand. Your tweets, posts and the pictures you upload …