Creative Trends 2024: Embracing Humor and Empowering Creators
Serious and socially aware advertising has been trending upward in recent years. But in 2024, brands will once again use humor to connect with their audience. A whopping 91% of consumers lean towards humorous brands, says an Oracle study. This discovery emphasizes the significance of incorporating humor into marketing campaigns to foster togetherness instead of …
Nike and Dove: Empowering Girls in Sports
To remain competitive in the ever-changing landscape of digital marketing, brands must be abreast of all the newest developments, threats, and tools. Marketers have taken notice of partnerships like the one between Dove and Nike, which launched the Body Confident Sport program. For girls aged 11–17, this program offers online coaching tools backed by science …
The Power of Brand Collaborations: Success in the Digital Age
In today’s fast-paced digital landscape, the evolution of marketing is relentless. As a brand, it is crucial to keep up with the trends, challenges, and technology that shape the industry. One effective way to stay ahead of the fierce competition is through brand collaborations. By joining forces with other brands, you can pool resources and …
Inside Tinder’s First Brand Film in the UK
It can be challenging to make genuine connections in today’s fast-paced online environment. The most downloaded dating app in the world, Tinder, is taking a stand against this idea in its most recent UK brand film. The captivating ad showcases the realness of dating and the potential for meaningful relationships to blossom, and it’s part …
Marketers Struggle With AI
The world of digital marketing is constantly evolving, and staying ahead of the trends, challenges, and technology is crucial for success. One of the most significant advancements in recent years has been the rise of artificial intelligence (AI) and its impact on marketing strategies. However, with the increasing popularity of AI, there has also been …
7 CMOs Shaping the Future of Marketing in 2024
In the ever-evolving landscape of digital marketing, staying ahead of the trends and challenges is crucial for brands and content creators. As we enter 2024, it’s essential to keep an eye on the strategic moves of industry leaders who are shaping the future of marketing. In this article, we will explore seven Chief Marketing Officers …
The Biggest Brand Fails of 2023: Lessons Learned for Marketers
In the fast-paced world of digital marketing, staying on top of the latest trends, challenges, and technologies is crucial. However, even the most successful brands can make mistakes that lead to PR crises and damage their reputation. As we look back on the year 2023, it’s important to reflect on some of the biggest brand …
How CMOs Can Reach Overlooked Audiences in 2024
In today’s digital age, marketers have access to an array of tools and technologies that enable them to reach vast audiences. However, there are still large segments of the population that remain underserved and overlooked. To address this issue, marketing leaders from various industries are actively seeking ways to connect with these communities and ensure …
Super Bowl in Las Vegas: A Flavortown Tailgate Experience
The Super Bowl has long been recognized as one of the biggest sporting events in the United States, drawing millions of viewers and generating substantial excitement across the nation. In recent years, the Super Bowl has become more than just a football game; it has transformed into a cultural phenomenon, showcasing not only athletic prowess …
How to Boost Your Brand in the New Year
In only a few weeks, you’ll be facing the new year as the leader of a business. Maybe you’re the CEO of an agile startup. Or a driven solopreneur chasing down your dreams. No matter what, you’ll want to take some time to build out a 2024 branding plan. It’s hard to underestimate the importance …