How Unexpected Collaboration Can Enhance A Brand’s Authenticity
The uncomfortable moments are where the magic happens.
Imagine you’re a musician, and you’ve been asked to come to a conference as a member of an exclusive club of other artists, creators and (gulp) CEOs and CMOs of banks, clothing companies, tech behemoths and more. Doesn’t seem like the most comfortable place to be, does …
The Interview: Why Wasn’t I Chosen!
From the interviewer’s vantage point, the selection process is about availability and choices. That principle applies to many things the rest of us do, too, throughout the day. For instance, isn’t it interesting that when a group of people dine together in a restaurant, some of them make their menu decisions within a few seconds, …
6 Strategies to Increase Sales Success
The ultimate business goal is to convert your effort into sales. How you work, communicate, and persevere will ultimately affect sales growth. Accordingly, the following strategies are provided to help you achieve your goals with greater ease.
Sometimes difficulties are encountered when it comes to communicating with others. The reason is their experiences and understanding …
How Job Seekers With Disabilities Can Beat Discrimination
It’s no secret the deck is already stacked against people with disabilities. Tasks most take for granted — things as simple as climbing the stairs to get to our favorite restaurant, for example, or taking advantage of public transportation — are orders of magnitude more difficult for those of us who, through no fault of …
Is There Really Cross-Cultural Communication?
As a corporate director of global marketing, a former Coke executive (in 190 countries around the world) and an instructor of Global Marketing at UCLAx: I could not be more cross-culturally inclined. So, with all the authority that I can muster, I tell you this.
There is zero communication between people of different countries or …
Why is ISO Certification Important for Companies?
An internationally recognized certification, the ISO 9001 certification ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;
Increased Credibility and Recognition: The International Organization for Standardization issues the ISO 9001 certification, which is accepted around the world.…How To Give Constructive Feedback
Just as you owe it to people praise them, you owe it to them to provide critique. Face it. People will disappoint you. Regardless of your great example, careful delegation, and optimistic blind hope, people will disappoint.
The first rule is to not shoot the messenger when you learn about a problem. You shouldn’t punish …
6 Ways To Stay Top of Mind After An Event
You went to a networking event, chatted with new contacts, and collected cards. Now what? There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time to begin the …
11 Ways to Use Personal Media Features to Strengthen Your Brand
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free …
4-Step Email Marketing Success for Personal Brands
Having a well-planned email marketing strategy is an important tool for your personal brand where you and your business can connect with your audience in a meaningful way. The way you communicate is important in order to increase sales and return customers.
There are several ways that the right email strategy can work for your …