Time for a Reset?
Last week was the end of daylight savings time and many of us enjoyed an extra hour of sleep a week ago. However, many readers were like me, waking up an hour before our alarms because our minds assumed it was time to get up. If this happened to you, you also know the feeling …
Five Phone Calls You Need to Make This Week
I hate my phone. After 14 years in sales, spending a couple hours each day on the phone with customers, I try to avoid it whenever I can. I prefer text and email.
But the phone is still the best, most effective, most efficient means of communication I’ll ever hold in my hand. Rather than …
Why Personal Connections Matter & Can Get You Hired
Personal connections land jobs. Everybody knows that. Hence, “It’s not what you know, but who you know.” Indeed, in surveys, it’s typical for roughly half of employees to say that they found their job through a friend, family member, or other type of social network contact. But not all connections are likely to be equal. …
Tips to Generating Repeat and Referral Business
Generating repeat customers and referrals are the most effective, affordable ways to build your business. It costs very little to keep a customer and solicit referrals compared to other marketing techniques. Further, repeat and referral customers require less work to convert to a sale because they’re already conditioned to like you. That’s why all marketing …
Flexibility in Your Career Plan Can Lead to Success!
Stay open to new opportunities; It can lead to your success and happiness! — Beth Kuhel
I recently interviewed Bo Burlingham, the affable Editor-At-Large for Inc. magazine about his career path. Bo surprised me by saying he actually had no career plan and his ascent to his current position was more or less “an accident.” …
When Should Personal and Corporate Social Media Accounts Collide?
Do you ask employees to represent your brand on their personal social media and if so, do you give them any guidance?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Dealing with the Unexpected
What do you do when circumstances beyond your control happen?
Yesterday in my home town we had a big wind storm that knocked out the power for a lot of homes and businesses. This was a relatively short-lived event. Power was out for less than 24 hours for most. However, for some this event was …
Build Your Brand with the Power of Consistency
What’s the most powerful marketing tool these days to build your brand?
It’s consistency. The power of a consistent message about who you are, what you do and what makes you unique is important in everything you do and every place you appear – your website, social media, right down to your business cards.
The …
Personal Brands Create Value
Effective communication is one of the keys to success, especially for a business looking to enhance its brand image in a society that values information. Relationship experts maintain that only through communication do relationships last. A business looking to stay competitive will maintain beneficial relationships with its potential and prospective clients, and partners. As one …
Job Seekers – Be Found And Promote Your Personal Brand
One of the most important things you can do as a job seeker is to position yourself to be easily found online by recruiters and employers. To do this it’s important to build your online personal brand and visibility. When a recruiter/employer types your name into Google what do they find? Try it yourself.
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