Month: November 2009

authors cornerCommunication & NetworkingLifestyle & Habit BuildingRelationship Networking

How Book Titles Build Personal Brands, Pt. 1

Choosing the right title for your book is one of the most important decisions you’ll ever make. The right title does more than just sell the book, it can launch a personal brand that creates endless opportunities while pre-selling follow-up books and a wealth of other profitable products & services.

One of best examples of …

eBrandRelationship NetworkingReputation ManagementSocial Media

Reference: Impersonation Policies for Top Social Networks

I hope you never have to worry about anyone trying to impersonate you online, but just in case, here’s a handy reference for the major social networks.

Twitter

From Twitter’s Impersonation Policy:

“The best way to report impersonation submitting a web request from the Support home page–be sure to select impersonation from the dropdown box!  …

Communication & NetworkingLifestyle & Habit BuildingRelationship Networking

Your Personal Brand is Nothing if Not Global

The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.

And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …

Communication & NetworkingRelationship NetworkingSocial Media

Introducing the Student Branding Blog!

As of today, I own the Personal Branding Blog, publish Personal Branding Magazine, hold the Personal Brand Awards, run Personal Branding Events, direct Personal Branding TV, write a column for BusinessWeek and Metro US, contribute to Mashable.com and other blogs, am on the advisory board for a few companies, speak, consult and do social media …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Susan Gunelius

Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative.  She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon.  In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …