Personal Branding Interview: Robert Scoble
Today, I spoke to Robert Scoble, who is an author, tech evangelist, blogger and fully employed worker. Wearing many hats, Robert has some great advice and insights to share in this interview. He talks about his career, his favorite interview, the future of branding, blogging and more.
You’ve changed companies many times in the past…Why LinkedIn Recommendations Really Are Valuable
In a blog post titled “Requested Recommendations on Social Networks: Why I Won’t Do It“, Jeremiah Owyang weighs in against recommendations on LinkedIn. Although what he says has a lot of merit, ultimately this is an example of throwing out the baby with the bathwater.
In his article, Jeremiah sums up by saying:
I Won’t …
My Personal Branding Journey Part 1: The Personal Branding Kiss of Death
This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. …
Networking at Conferences – Part 2
Though numbers may be down this year due to the economy, according to Meetings & Conventions magazine, more than 27 million people attend conferences, trade shows, and conventions each year. And the main reason they go is to network.
It’s no surprise then that in their brochures and on their websites, conference organizers take great …
Personal Branding Interview: Maggie Mistal
Today, I spoke to Maggie Mistal, who is a career coach, radio host, TV contributor and blogger. Maggie is Martha Stewart Living Radio’s Career Coach on SIRIUS and XM Satellite Radio. In this interview, Maggie talks about career coaching, from the qualifications you need, to what makes a successful career coach, how to keep your …
How to Gain Market Share With Social Media
Can you really gain market share with social media? That’s the big question we discussed in this week’s #SM4SMB conversation on Twitter. And the overall sentiment was YES, as long as companies follow these 5 rules:
Use the right tools for the right audienceTwitter and Facebook are not the answers to every social media …
Be Wary of Personal Brand “Extensions”
Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is CriticalWhether its job search, career advancement, or a small business endeavor, staying true to your mission is key. Sending mixed messages to the marketplace or to …
Personal Branding Interview: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of the Digital Influence Group and the author of the new book Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click. In this interview, Larry goes over why brand management is harder to control now, what reputation management tools …
Success Story: Build Your Personal Brand to Land Major Clients
From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list. The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …
Your Job is Not Your Personal Brand
Last week, I was at a typical networking-style event. We signed-in, got drinks, and then found a group of people to mingle with.
And then the inevitable questioning started: “What do you do?“
This is the question that always drives me crazy at networking events. It annoys me because most people answer this question by …