Should Personal Branding Take a Page from Celebrity Branding?
I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”. It started with the movie studios in the 1920s and 30s. Studios would select talented actors and create roles for them, complete …
Road to Me 2.0: The Book’s Introduction Revealed
This is the complete introduction for my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 7). Me 2.0 is already available for purchase and will hit book stores on March 31st, but my promotional plan is still targetting April 7th. The book, as well as myself, was recently cited …
Personal Branding Interview: Wendy Gelberg
Today, I spoke with Wendy Gelberg, who is the author of The Successful Introvert. In this interview, Wendy talks to us about introverts, how technology helps introverts become more extroverted, the difference between introverts and extroverts, the pros and cons of being introverted in the work place and various strategies that can help introverts become …
It’s Not Enough to Just be a Better Mousetrap
There’s a saying by Ralph Waldo Emerson that many innovators like: “Build a better mousetrap and the world will beat a path to your door.”
We love it because the saying implies an invention or fresh idea simply needs to be better than what’s already out there to be successful. All we need to do …
Build Your Personal Brand and Reap the Rewards
Hi everyone, my name is Chad Levitt, and I’m the newest member of the Personal Branding Blog team. My posts will run here every Saturday and I’m looking forward to hearing all of your thoughts and responding to your comments.
For my first post, I wanted to share with you my story on how I …
10 Ways to Brand Yourself with AllTop
Guy Kawasaki’s AllTop RSS feed aggregator continues to grow in popularity. Let’s take a look at how you can leverage AllTop’s popularity for your personal brand.
If you’re on social media, are you on AllTop?You should be. AllTop has pages that are dedicated to member feeds on social media such as Twitter, Squidoo, Etsy …
Personal Branding Interview: Rita McGrath
Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world’s leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as …
How to Give Your Personal Brand a Boost When It Takes a Confidence Dip
Part of promoting your personal brand effectively is to radiate a confidence that draws people in and makes them want to find out more about you. Then if there’s a fit between what you provide and what they need, hopefully they make the investment to hire you, or recommend you to someone who can.
When…It’s Time to go Against the Grain
I have a genuine ability to make a good impression at networking events. The way I do it is by going against the grain – I do the exact opposite of what everyone else is doing.
While everyone is practicing their 30-second self pitch and making sure they have enough business cards for the event, …
Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …