How blogging leads to business
People from around the world are interested in a variety of subjects. They scour the internet, using google and technorati to search for these subjects in order to gain knowledge. Blogs have become the center resource for this knowledge, providing a first hand and personal feel that people can relate to. When visitors or perspective …
Brand Mystery 1 – Name that Personal Brand
This week, I will be starting a new series called “Brand Mystery” where I will be showing you a Personal Brand and allowing you to guess who it might be. The winner will be mentioned in a future blog post. Also, if no one can guess this brand, each reoccurring post will further help you …
2007 Personal Brand Award – Jason Alba
Jason Alba is the brand behind JibberJobber.com, which was created during his first real job search beginning January 2006. After having a successful career in IT and business strategy, Jason found himself in the job market, which was supposedly a “job seeker’s market.” Jason quickly found that a job seeker’s market does not mean the …
Your Brand Equity Equation
As a brand, your brand accounts for more than just your personality and who you are as an individual. I believe it’s the sum of others brands that you either own, work for or touch in some distinct way. Brand equity is the value built-up in a brand. It is measured based on how much …
Personal Branding News: July Roundup Part 1
So far this month, there has been some very impressive articles relating to Personal Branding. I’ve taken the liberty to capture this news in one post to share with all of you. It also goes to show that Personal Branding reaches out to multiple topics and affects various audiences at once.
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The Golden Age …
Paris Hilton to teach a Personal Branding seminar for $1 million
Many of you have asked me about Paris Hilton speaking on Personal Branding. Being a huge Personal Branding evangelist, I thought i would share the situation with everyone.
Background on Paris:
Paris Hilton has been one of the hottest and well known celebrities in the past year. She has been written about by almost every …
Believe in yourself and your brand
Your brand is the total combined sum of your personality, appearance, competencies, all held together by one or more differentiating qualities. In order to communicate your brand message to your audience, you need to believe in yourself and the brand you’ve established. You need to be confident that you have discovered the correct career path, …