Knowing Your Twitter Role – Entertainer Or Informant?
When you Google the term “twitter strategies”, it is to no one’s surprise that 74.9M search results appear. Truth be told, like many platforms, there are a multitude of strategies to be tried, but the key is finding the right mix for you and your goals.
For this post I am going to concentrate on …
Twitter Personal Branding Q + A #15
Here are responses to recent tweets by people about personal branding and resumes, tweets, teeth whitening and sales.
Resumes of the new worldGarth Braithwaite, @Br8thw8t, twittered: Will resumes be a thing of the past? Will Personal Branding via Social Medium be the measure by which employers make there pre-selections?
Jacob Share, @jacobshare: Our notion …
The Kind Of Twit Who Isn’t Worth Following.
I suppose I committed a cardinal sin of Twitter the other day. I unfollowed some people. I know this goes against the “get as many followers as you can” logic, but I have to say I found it to be a kind of cleansing experience. I see the Twitter experience – which isn’t for everyone, …
Chad Ochocinco: Short-Term vs. Long-Term Brand Approach
From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity.
He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone …
Twitter Personal Branding Q + A #14
Responses to recent tweets by people about personal branding and Gen-Y, Twitter, presentations and lack of focus.
Taylor B., @thbrogan, twittered: can my personal brand involve not taking twitter too seriously? because i enjoy this option.
Jacob Share, @jacobshare: “Taking Twitter seriously” should mean carefully using Twitter to achieve your personal branding goals (in this …
Sports Leagues Should Embrace Active “Employees” on Twitter
The best brands invite engagement. They showcase authenticity and reply to criticism, instead of deleting it. They also harness the power of their most credible marketers – their employees. Because of social media, employees now have personal brands of their own and can be quite influential. When you think of the personal brands of professional …
Congrats On Your 65,000 Followers. Now Which Are Real?
If you’ve been on Twitter at all in your life, you’ve probably encountered the message of someone who promises, “I’ll get you 5,000 followers on Twitter in the next two weeks!”
My question is…so what?
Does quantity of followers matter over quality? No. I don’t think it does.
It certainly doesn’t matter when it’s become …
Twitter Personal Branding Q + A #13
Responses to recent tweets by people about personal branding and Gen-Y, Twitter, presentations and lack of focus.
Audrey Xiong, @Audrey_Xiong, tweeted: why do we need personal branding?
Jacob Share, @jacobshare: To build your value in the eyes of others.
Personal branding has always existed, it just wasn’t always called that.
Take job search, for example.…
10 Accounts I Won’t Follow Back on Twitter
Twitter has been one of the key ingredients of my personal branding mix, and interacting with relevant others and adding value with my tweets the way I have sought to distinguish myself amongst the 3 million other Tweeterers in my country and gazillions elsewhere. Being included in the list of ‘70 Tweeterers that add more …
Avoid Using Your Employer’s Name in Your Twitter Account
Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.
Let’s say you work for Lamplighters Lighting Solutions and you launch …