How to Repair a Tarnished Brand
It takes years to build a reputable brand; one that people trust and talk about positively. Unfortunately, a brand image can be ruined in an instant. Just ask Paula Deen or Mike Jeffries, CEO of Abercrombie & Fitch, whose careless remarks sparked outrage and damaged their otherwise positive images. It’s Murphy’s Law that says things …
13 Questions You Should Ask When Developing Your Personal Brand
What is the #1 question I should ask myself as I try to figure out what my personal brand stands for?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship …
Personal Brands: Managing Third Party Validation
As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a great reputation does a lot for your business. In this digital age where a majority of consumers turns to online review sites and social networks …
Starting over: Growing Business Slowly, But Surely
Areas of San Francisco are known for their lineup of gourmet food trucks. The old style “roach coach” has made way for some of the best ethnic food in town. Many of the food truck owners emigrated from other countries. They found their way to building a small business based upon serving their hometown food.…
Why People Don’t Buy: No Trust
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
Use Criticism to Improve Your Brand
In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative comments can provide important clues to improving your business. Here’s how to use negative comments to expand your brand.
1. Remove yourself from the comment. …
Use the “F” Word to Boost Your Creativity
Could failure lead you to your next success?
“It is not the critic who counts. It is not the man who sits and points out how the doer of deeds could have done things better and how he falls and stumbles. The credit goes to the man in the arena whose face is marred with …
Branding Success Gets Personal
When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal brand. Samsung demonstrated this quite well in a recent example during the 2014 Oscars with the use of their cell phone by Ellen DeGeneres. What …
Millennials Meet Your New Business Partners
Every minute for the next 20 years, 7 Baby Boomer’s will be reaching retirement age.
Let that sink in.
Every minute. Of Every Day. For the next 20 years. 7 Baby Boomers are reaching retirement age.
That’s 10,000 Baby Boomers PER DAY… for the next 20 years.
Note: I did NOT say they are retiring. …