How To Handle The Unexpected Agony in Life
Death. Divorce. Moving. Illness. Losing a job. You probably know the list of things you might need to survive, because life inevitably changes and deals you losses along with the wins. Agony often accompanies loss, because your sense of yourself is shattered. Agony rushes in when you lose your sense of safety, stability, hopefulness, peace-of-mind, …
When You Stand Out, You Are Personal Branding
When you are visible, things happen. People seek you out because they’ve heard about you and your capabilities. They invite you into business meetings and conversations when they don’t have to. Your name pops up when people talk and gets passed upward and outward. You are top of the mind and tip of the tongue. …
Why Every Professional Should Have a Personal Marketing Plan
Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items.
As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal …
Ditch the Pitch: An Interview with Steve Yastrow
Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales …
Seven Reasons Your Resumé Is Hurting Your Career
I have reviewed over 300 random resumés in the past two weeks and, based upon that sample and my past experience, I can tell you that it is highly likely yours is working against you. Why? Because it contains common errors that detract from your initial impression and your overall professional presentation.
There are two …
Avoid Heartache by Speaking Up
Do you have the stamina for speaking up in regard to what’s on your mind? Or do you prefer to keep quiet and make the best of all situations?
A well-seasoned business professional suggested that when you continue to bite your lip, you eventually bleed. The bleeding comes from inside and it may be in …
Why People Don’t Buy: No Time
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
Feeling Good is a Relative State of Mind
I don’t pay too much attention to local news via newspaper or television, but I constantly listen to NPR and the BBC and read The Economist and The Week. What these media sources have in common is that they report on international issues. My focus is usually on the Big Picture and not so much …
Introvert’s Dilemma: Charge or Recharge?
Some of my favorite people are introverts. Like me, introverts need a good bit of alone time, which my staff calls my “cone time.” About half the time my nature cries out what Greta Garbo famously drawled (if Germans can drawl), “I want to be alone.” I like cone time, but I can go a …
Personal Branding Weekly – Let It Go!
From Travoltified names to thousands of renditions, the anthem for this winter and early spring has been “Let it Go!” With the first quarter of 2014 closing, what goals or practices do you need to let go of for 2014? There are practices and behaviors that at one time served us well and now due …