The Vehicles That Drive Your Personal Brand Message
How will you communicate your personal brand this year?
It’s one thing to put general content out there…it’s another to make it interesting, easily digestible, and tailored to a specific audience in order to make it stand out from everyone else’s.
Draw a Venn diagram. Label one circle: “What my customers care about.” Label the …
Sports Leagues Should Embrace Active “Employees” on Twitter
The best brands invite engagement. They showcase authenticity and reply to criticism, instead of deleting it. They also harness the power of their most credible marketers – their employees. Because of social media, employees now have personal brands of their own and can be quite influential. When you think of the personal brands of professional …
Congrats On Your 65,000 Followers. Now Which Are Real?
If you’ve been on Twitter at all in your life, you’ve probably encountered the message of someone who promises, “I’ll get you 5,000 followers on Twitter in the next two weeks!”
My question is…so what?
Does quantity of followers matter over quality? No. I don’t think it does.
It certainly doesn’t matter when it’s become …
Reducing the Risk for Your Personal Brand
Though social media hasn’t been around for very long, most businesses and brands agree that they are powerful tools in reaching and engaging with one’s audience, when used correctly that is. Some may still think that social media is a fad, but most experts believe that social media is here to stay, and that companies …
Direct Sellers: Street Credentials Mean Something
Direct selling has been around for a very long time – the reason for this is the fact that direct sellers use word of mouth to promote their products and get sales, and most marketers know that word of mouth marketing continues to be one of the best ways to market a product or service.…
Small Businesses and Direct Sellers: Don’t Get Lost in Facebook Time
For most social networking sites, it’s all about real-time interaction and what’s currently going on with your lives. After all, it’s the present that’s important, right? Who cares what happened a year ago, or even 5 years before that?
But sometimes, it’s important to look back at your past to see how far you’ve come …
Direct Sellers and Small Businesses: How to Socially Bounce
Social media is one of the latest tools that direct sellers and small businesses can utilize in reaching their audience and engaging with their consumers. Brands of today realize the importance of establishing a presence in the online world, since this is the way most people are now connecting with the businesses, brands, and products …
Direct Sellers: Bad Brand Banter
Participating in social media is an excellent way for direct sellers to engage customers and build relationships. But there is such a thing as trying to be too engaging, to the point of being overbearing or appearing rude to other people, which can end up affecting your personal brand as well as your company’s. And …
Where to Plant the Right Seeds for Your Brand
An author I very much respect told an audience that when it comes to building your online presence, you should plant many seeds. He’s right. But every garden can only have so many seeds. And as you build your personal brand, it can seem like a daunting task to choose exactly where to dedicate that …
Personal Branding is a Contact Sport
In the age of ubiquitous social media, I find that so many people lose sight of the fact that developing a personal brand involves real relationships with actual human beings. Technology has become “comfort food” for far too many of us in developing Me Inc. similar to popcorn at a movie theater. It is so …