6 All-Too-Common Social Media Goofs
The risks associated with social media goofs when marketing your company might be intimidating. For example, you may not know how much money to spend or what methods would perform best for your sector. …
Digital Brand
Digital brand is alive and well in the real world.
You will develop your brand via personal relationships that take place in “insignificant” office buildings and sprawling suburban office parks worldwide. That is to say, from …
Keyword Your Brand
Human resources are evolving as firms continue to compete for keyword-qualified candidates. In-person network meetings are becoming rarer and face-to-face engagement is just now beginning to make a return.
While simplifying the …
Build “Brand You”
Our most significant role in today’s company is to be the chief marketing officer for the brand called “You.” That’s a phrase from Tom Peters, a management expert, from a 1997 essay …
Ultimate Brand Toolkit
If you’re a solopreneur or entrepreneur, thought leadership may help your brand stand out from the crowd and connect with individuals who can help you achieve your objectives.
Perhaps you’re a …
Basic Brand
Your professional brand is a codified manifestation of your innermost self, organized as a formalized expression of your outside professional self.
It’s a code of conduct that you …
Influencer Branding
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for …
Brand Platform for 2022?
Lately, you’ve seen the most social media-shy CEOs dancing on TikTok, attempting to establish their “influence flag” in this new arena. New, as any Gen Z’er would laugh at my calling it that while questioning where we’ve …
Holiday Branding
Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …
Social Media Trends in 2022
Personalization is a long-standing worldwide consumer trend, one that calls for digital connection. However, its popularity for social media is relatively new. It’s possible to customize social …