Leveraging the Holiday Season for Personal Branding
The holiday season is one of the few times in the year when every professional has a good excuse to connect with all contacts. A simple physical holiday card or gift is a great way to say, “hello,” and stand out in a world that has gone almost completely digital. However, simply purchasing generic holiday …
Life on Stage: An Interview with Comedian David Siegel
Recently, I had the privilege of sitting down with comedian David Siegel. David is an improvisational comedian based in New York City, and an instructor at the Upright Citizen’s Brigade. David is also a political impersonator, who’s impression of John McCain won Denny’s national “Vote For Real” competition in 2008. I was fortunate enough to …
This Interview Will Change Your Personal Brand Forever
As an active job seeker, you probably have a good idea of what a personal brand is. Even if you think you understand, you still might be struggling to define your personal brand. There’s a simple solution you may not have considered: interview yourself.
If you’re struggling to define your personal brand, you should put …
Your USP Goes Hand in Hand with Building Brand Awareness
What if there was a way to differentiate to your brand followers and clients why they should choose your products and/or services more than your competitors? That is exactly what a unique selling proposition (USP) can do for your business – it conveys how you are different from everyone else in your niche.
Once an …
Inexpensive Resources to Help You Build a Polished Brand
In an age of extreme competitiveness, you may find yourself contending with your peers, job applicants and other business owners for coveted opportunities. And while you may be the most qualified, without the right packaging, you will not make it past the initial stages. The simple truth is that hiring managers are swapped with resumes …
Giving Back for Your Legacy and Personal Brand
Have you thought about giving back lately?
I have attended more than my share of funerals and memorial services in the last few years as my friends and colleagues have died before their time. It makes you feel pretty mortal when someone younger than you dies.
I have a client who recently attended the funeral …
Richie Incognito, the NFL, Workplace Bullying to Surface
My originally intended article for this week is interrupted to discuss the National Football League’s workplace bullying problem brought to light by the Miami Dolphins’ Jonathan Martin.
Bullying is most associated with school kids picking on peers to varying degrees of severity. Yet, workplace bullying is probably just as prevalent.
The Workplace Bullying Institute’s 2010 …
Humility: The Personality Trait That Creates Champions
Watching the World Series last week took me back to my days managing professional baseball franchises.
Over 20-years in the game I studied what it took to get minor league athletes to the major leagues and what it took to transform Major Leaguers into World Series Champions.
And now I apply those learnings to my …
Passed Over for the Top Job
You have spent years building your application – solid experience, top skills, and a solid reputation. You are ready to take the leap to the next level within your organization only to see the opportunity go to someone from the outside. What are you to do? Two years ago, the Chronicle of Higher Education posted …
Curating Your Career by Creating a Career Scrapbook
What the heck is curating your career?
Curating your career is collecting information, maybe projects you were involved with, awards you won, campaigns you created and putting it all together in one place in a way that lets people visually comprehend what your career has been about. It’s a little like keeping a scrapbook. You …