8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …
4 Common Resume Personal Branding Mistakes
As we discussed in my 7/16/12 column, your resume brands you, whether you like it or not. Don’t let it become one of your personal branding mistakes .
As TheLadders.com recent eye mapping study so clearly showed us, resume readers make a decision within the first 4 – 6 seconds if your resume bears further …
What’s Up with the One Page Resume Rule?
There’s a bit of conventional wisdom out there about how long a resume should be. Many career advisers, resume writing books and websites, and even some blogs suggest that people should keep their resume to one single page. Job seekers shrink their font sizes, decrease their margins, and use other tricks to try and force …
Your Resume Brands You – Whether It’s Managed or Not
If you’re searching for a job, your resume brands you , like it or not.
I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.
While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …
3 Reasons Your Resume Brands You As A Commodity
You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this.
You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”
So you’re probably thinking, “I’d never write a …
11 Résumé ‘Truths’ That Will Brand You A Winner!
Funny thing about a résumé . . . no one has ever hired a résumé, but very few people can get hired without one. And in today’s challenging job market, where the typical “headhunter,” hiring manager and Human Resources professional is inundated daily with dozens, if not hundreds of résumés (I receive between 300 and …
Your Résumé Should NOT Include A Headshot
Just don’t do it.
“But what if I—”
No.
“But what about—?”
No!
“But I like to—”
No!
Unless you are a model or an actor applying for a modeling gig or auditioning for a part, you should never, ever, ever, ever, EV-VER …
What Your Resume Says About Your Personal Brand
Your personal brand is an important tool in your job search toolkit. It tells employers the type of candidate you are (and employee you’ll be) in a quick glance of your website, your social media accounts or, in many cases, your resume. It also helps you differentiate yourself from the hundreds of other candidates vying …
Video Killed the Job Seeker’s Chances
“Video Killed the Radio Star” led the charts in 1979 as the debut album for The Buggles and was the first music video shown on MTV at 12:01a.m. on August 1st, 1981. Video has now turned it’s destructive nature on unsuspecting job search candidates looking to amp up their brand with hot technology in hopes …
Secret Weapon of the Job Transition Campaign
The reference portfolio is a powerful tool that deviates from traditional ways of thinking about landing a new job. But the truth is, the reference portfolio may be the most powerful tool you’ll have in your job transition arsenal. Take a moment and grab a few books from your library and look …