Google Plus as an Effective Branding Tool
Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. This is a great time for personal brands to tap into a …
Small Business Owner: You are More Agile
As a small business owner or solopreneur, you are in constant war with your competition for the attention and loyalty of a (sometimes-small) consumer group. Larger companies may have the resources and capacity to roll out massive marketing campaigns, but it takes lots of creativity and hard work to make your brand’s voice heard.
To …
Preparing for In-Person Meetings: 4 Things Remote Workers Should Do
There are jobs in every industry that have remote options today. The U.S. Census reports that 13.4 million of the working population telecommutes at least one day per week. A smaller number work from home completely. Whether small business owners or full-time workers that utilize their own office space, it is becoming more common for …
Deathmatch: MBTI® versus DiSC®
In the Celebrity Deathmatch between Madonna and Michael Jackson, Michael turns into a hamster and Madonna is the easy winner. Likewise, in the world of assessments, there are clear winners and losers. What’s amazing to me is how few people ever write or speak about this subject. I believe that you can be more successful …
Teamwork Creates a Larger Clientele
Entrepreneurs may learn their best lessons from the errors of companies larger than their own. The larger companies pave the path by teaching what not to do as well as what to do.
Ensuring teamwork in every aspect of your company is one of the best lessons to take to heart and incorporate from the …
Why People Don’t Buy: No Money
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
Beware of Career Marketing Firms
Last week I received a request from a family member of mine in transition. He was asking me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because I’m a career coach–and because I myself had once been victimized by a similar firm.
His proposal cover letter opened …
4 Tips for Crafting the Perfect Elevator Pitch
Imagine yourself as a recruiter at a networking event.
It’s in a behemoth of a room and there are hundreds of eager job seekers clamoring for your attention.
You talk to person after person after person for hours at a time about a similar topic, getting handed resume after resume until they start to form …
The Disadvantages of Working from Home
Last week I discussed the advantages of working from home. This week, I am going to talk about the disadvantages so you can decide which working style works for you.
First, let’s remember the advantages of working from home. When you work from home, you have more flexibility in terms of managing your time as …
Are Millennials Doomed to Wear Ear Buds Forever?
Apparently Millennials are working in three types of offices now. None of them serves the career goals of Millennials, or those who sit among them. One type of office is a giant open bin where everyone up to and including the CEO sits around tables, with ear buds inserted to drown out the noise from …