Promote and Profit with Education-Based Marketing
Consumers today are savvy when it comes to spending their money. No longer do they fall for traditional marketing tactics. Instead they are researching, getting referrals and vetting businesses before buying goods and services. But marketers can be savvy, too, by shifting their focus on sales and instead building trust and rapport through education-based marketing.…
Top New Social Networks for Branding
When it comes to social media marketing for your personal brand we often think of using Facebook and Twitter as our main networks. But what about taking advantage of other up and coming outlets? There are several new sites to take a look at.
Having a strong social media presence is important to building your …
When You Should Say YES! to the Counteroffer
You have been on the interviews, the hiring company has done its due diligence on you, you have done your due diligence on the company… and the job offer is made!
You like what you see in the offer, you have discussed it with your family and friends and you accept. Over the next week …
Intentions are Important, but Results get Counted
How many times have you said or heard … “But, their intentions were good”
Did you immediately assume whatever they attempted was a failed effort?
Did you think that a giving something “the old college try” is good enough?
Usually when I hear the words “their intentions were good” I start to think … uh …
Small Business Owners: Is Your Personal Brand Suffering?
Everyone read email today.
By the time this post publishes, not everyone will have posted on Facebook, or even tweeted, added to your Snapchat story, pinner something or not had any time to put anything on Instagram – yet today.
Yet, we’ve all read email. In fact, most have read it four times already today. …
The Three Most Awesome and Horrible People on Social Media
Not all social media users are created equal. While some people attract desired social media connections in droves, others repel even before a contact accepts a connection/friend request.
Three Most Awesome People on Social MediaThe Entertainer
The Entertainer consistently puts a smile of the face of her connections and followers. Her posts may or …
4 Ways to Ask For a Flexible Work Schedule
A decade ago, flexible working was considered something of a perk.
Nowadays, with smartphones, tablets and laptops, more and more of us manage to carve out arrangements that allow us to work flexibly in some shape or form.
This might mean working one day per week from home, staggering the commute or doing longer hours …
Sales Errors to Avoid to be Successful
In the early 1990’s it was assumed that saleswomen would not be successful in a sales career. Realizing this, any woman who wanted to succeed was able to take that demeaning thought and turn it into their advantage.
Smart women would take the top male producer out to lunch and include alcohol to soften the …
Why Are Interviewers So Selective?
Unlike past scenarios, job interviews have become harder and harder. Employers have an abundance of very qualified applicants, many of them working with interview coaches to elevate their interviewing skills. The outcome is that it raises the bar for everyone. There are many books available to job seekers to read and brush up on interviewing …
Networking Tips
Networking is meeting and sharing information with individuals and groups of people in your field of interest. For example, if you are looking for a job, these people include potential employers, recruiters, head hunters and HR agencies.
Networking is very easy to do if you do it right. You can network pretty much anywhere and …