Networking Your Personal Brand
If you want to grow your contacts and business, then networking is the best way to do so. Keep in mind that networking isn’t a quick fix for sales, though; it’s an investment in getting to know other people. As marketing coach and author John Jantsch put it, “It’s never about the sale, it’s always …
Would YOU Open Your Job-Prospecting Emails? Not Likely!
If you’ve been on a job search recently you already know that today it is rare indeed that a hiring manager, Human Resources professional or a “headhunter” ever answers his or her telephone. More likely, you encounter voice mail, leave a message (or messages!), then wait and wait and wait for a call-back, which may …
How to Create Your Next Great Career Opportunity
Earlier this year, I was approached by a successful thirty-something director level who was nearing his fourth year of employment in a multi-billion dollar Atlanta company. As is true of many high achievers who don’t want to settle for less than they deserve, he wanted to find a better, more challenging job in which he …
How an Informational Interview Can Lead to a Job
The real danger hovering over the heads of some people in transition is the fact that they’re headed toward a cul-de-sac and don’t even know it. More and more articles point out that the business world is changing rapidly; new jobs are being created; and some old jobs are fading away. Regrettably, the jobs being …
Quickly Publish on Kindle to Improve Personal Brand
The popularity of e-readers and devices like Nook and Kindle have made it easier than ever to publish a book. What once took months, even years to accomplish, now can be done in just a matter of weeks, or even days.
In addition to the (undeniable) thrill of seeing your name on the title page, …
Moving from Free Services to Paying Clientele
Entrepreneurs just starting out in business are frequently asked to provide free services. Once the shock of the request subsides, and, as you dig deeper to uncover all of the ramifications, a positive side may be seen. But this is true, if, and only if, you will be addressing your desired prospective clientele.
When you …
5 Questions to Ask When Defining Your Personal Brand
Whether you’re an accountant, entrepreneur, or writer, any type of professional can benefit from building a personal brand.
When creating your personal brand, the most important (but most difficult) step is to define yourself as a professional. Your personal brand isn’t just something you use to market yourself to employers or other professionals; it’s who …
Mistakes to Avoid on Your First Day at Work
Last week, I discussed how you can get ready for your first day at work. This week, I am going to point at some mistakes that you should definitely avoid during your first day at work if you want to leave a good impression.
1. Not Paying Attention: This is your first day at work …
Why You Should Do the Worst First
“My dad taught me an important lesson. If you rehearse every maneuver ahead of time, people don’t panic when things get really intense.” So says, Peter Hancock, CEO of AIG when discussing how competitive sailing led to his management philosophy.
The worst is likely the last thing you want to think about when you are …
Personal Branding Weekly – Think Before You Write
Posting one’s opinions in a very bold and disrespectful way on somebody else’s profile is akin to randomly ringing another’s doorbell and trying to convert them to a different religion or trying to sell them something they’re not interested in.
Even in supposedly mature circles, there are still some people who try to push their …