Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
It’s Not About You
I hate to tell you this, I really do. The truth is that most people don’t give a hoot about your personal brand. They don’t care how great you are at what you do. They don’t care that you are the perfect solution to their problem.
They don’t care about how many impressive clients you’ve …
Personal Branding at Work | Best Practices
The workplace is competitive and the best jobs will increasingly go to those who have the strongest personal brands. That makes it imperative for you to begin building and promoting your personal brand now so you don’t lose out on opportunities!
Fearful to appear self-centeredHowever, many fear that promoting their personal brand will make …
How to Avoid Being the Victim of Mistaken Identity
Have you ever been mistaken for someone else? Here’s how your personal brand reduces your risk of being a victim of mistaken identity.
It can happen to youCases of mistaken identity happen all the time and not always in the ways you might think.
Such as when…
A credit company mixes up 2 people…Finding the Balance Between the Need to Connect and the Need to Disconnect
People are always surprised to hear that I don’t network on airplanes. Like crispy sweetbreads, Crocs, and cookie dough ice cream, the concept sounds good and others like it, but it’s just not for me. This wouldn’t be so unusual– lots of people I know prefer DirectTV to direct interaction with fellow fliers–except for one …
The Sharpest Tool in the Shed
I’m sure you’ve heard the statement “S/he’s not the sharpest tool in the shed” which means that you think that person’s certainly not the best and the brightest in their community, field, business, office or organization.
You definitely want to be the “sharpest tool in the shed”. Do you know what it takes to be …
Personal Branding in Social Media Marketing Class at UCLA
As many of you know, I teach Social Media Marketing for the UCLA Extension. I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester. We have 72 people enrolled in the class. Since the Extension focuses on adult education, the class is a perfect representation of …
Live in the Moment Because it’s Never too Late
I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms. She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent. Times are tough, and her firm is going to have a massive layoff next week, and she might be …
The Lost Opportunity Costs of Not Creating Your Personal Brand
Everything in life has an opportunity cost associated with it. By choosing one thing you are as a result unable to chose another — choose to spend one hundred dollars and you give up the ability to save one hundred dollars — choose to go to the movies and you can’t go to the beach …
7 Funny Personal Branding Cartoons
Some personal branding cartoons for a good laugh.
#1 Marketing #2 First impressions #3 Egosurfing #4 Dressed for success? #5 Aloof #6 Googlebot #7 Having a planThis cartoon is by Dave Walker.
Bonus #8If you like these personal branding cartoons, you might also enjoy my 20 Best-ever Web Comics About the Job You …