What Can Your Brand Get Away With?
When I was in college I was always told about making sure to have a great 1-page resume. At first I found it to be too constraining, but after reviewing with my career counselor I found that I could get what I wanted to say down to a one pager. Now that I’ve extended my …
Create Evangelists for Your Brand on Twitter
How to Create Evangelists for Your Brand on Twitter
This is adapted from the eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, which includes contributions from Dan Schawbel and Gary Vaynerchuk.
So you have a Twitter profile that strengthens your personal brand. And your bio and background image exude your …
This is Your Brand. This is Your Brand on Twitter.
Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on to …
It’s Official: Google is Better At Searching Twitter Than Twitter
Has this ever happened to you?
You discover a website you like but something’s nagging you about it. You finally realize what it is- it’s missing an important feature. Something that would make this good website GREAT. You could tell the website creators about it, and they might even listen, but your message will probably …
Make Problem Solving Part of Your Personal Brand
Do you want to get ahead in your career? Then don’t spend all of your time on networking, your appearance, and writing the best emails and Tweets. There’s another important thing that you need to incorporate into your personal brand.
You need to be known as the person who solves problems.
It’s pretty simple, really. …
How to Use Personal Branding to Get a Life, Not a Job
I just finished reading Get a Life, Not a Job: Do What You Love and Let Your Talents Work for You by Paula Caligiuri, PhD. As a career book, Get a Life, Not a Job was fabulous – full of bullets, lists, summaries and exercises. Overall, it was an incredibly easy and useful read. But …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Blogging Beyond Your Subject Matter : Adding Personality
Chuck Westbrook has a great post today on his blog called More than a Niche: Thoughts on Blogging Beyond Boundaries. He talks about the writers personality shining through in the evolution of the blog.
Many blogs begin as niche blogs covering a topic of interest or expertise, especially blogs started to help develop the author’s …
7 Tips to Boost the Clarity of Your Personal Brand
Whether they’re right or not, people form impressions of your personal brand based on the way you write – from emails, to web profiles, to proposals to cover letters. Today we’ll go over seven tips to improve your writing skills.
Impressions form fastReaders assume that if your…
Writing is sloppy: You don’t care about…Personal Brands: UCLA Wants You
On Saturday and Sunday, April 17 and 18, I am producing the first ever Personal Branding Bootcamp on the UCLA campus. The program director of UCLA Business & Management Extension called to say the event is almost full, so if you want to come, we’d love to have you – but please hurry and register.…